Skinner would explain why one student responds positively to receiving a B on a test while another student responds negatively to a B by noting that The students have different histories of reinforcement and punishment
In psychology, reinforcement refers to the techniques used to encourage individuals to engage in specific behaviors and to act in particular ways. Punishments are used to deter people from acting in a certain way and to demotivate them.
The same results in pleasure for one student but not for the other since both pupils in such situations have separate cases for reinforcement and punishment. One student may be driven to study for a grade B, while the other is likely desiring a higher grade and has become depressed.
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