Question

true or false: if market testing returns with positive results, the firm is then ready to introduce the product to the entire market, which is called a product launch.

Answer 1

The answer is true. There are several techniques to assess your product's potential. Consignment testing, paid surveys, market research smartphone apps, and independent market researchers, for instance, are all affordable alternatives to test-market your product.

Before releasing a new product, it pays to collect user input. After the product and its marketing plan are finalized, the following phase entails determining how marketable the suggested product is. The examination and techniques of the new product's projected sales, costs, and profits are part of this step in the new product development process. the procedure used to launch a new product onto the market for initial sales.

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