The power of the media to draw the public attention to the particular issues and the problems is called as agenda-setting.
Agenda-setting list of issues that government officials and non-governmental people who are closely associated with government officials always pay serious attention to..be the center of attention. Setting an agenda is also very important politically, as the public agenda influences the political agenda. That is, candidates try to focus on issues that the public wants to hear. Agenda-setting theory suggests that media outlets shape the political debate by determining the most important issues and presenting them on news programs. The media has been described as the primary authority in choosing which news to report and prioritize based on what they believe people will be interested in.
Brazil promotes its culture through dramas known as "novelas" which are usually aired on the television. The novelas are partially responsible for the urbanization of the national culture and national integration because open television reaches 97% of the Brazilian cities, towns and villages. It also goes as far as other countries.
