Question

All the considerations consumers evaluate when making a purchase can be best described as.

Answer 1

All the considerations consumers evaluate when making a purchase can be best described as total product offer.

What is total product offer ?

• The total product offer includes all of the elements that customers consider when deciding between products, and the features include the package, price, reputation, and so on. It is also referred to as the value package.
• A total product offer includes everything that consumers consider when deciding whether or not to purchase something. It includes price, brand name, and user satisfaction.
• Unlike a product, which only solves one problem, an offer solves multiple problems. So you take one core issue and resolve it, and if people face additional challenges, you resolve them as well.
• Product offers are especially useful for unassisted or low-interactivity channels, such as short messaging service, Interactive Voice Response, and the hot offers bin on a website.
• One of the most difficult marketing challenges is to define a product offer in a concise and meaningful way.

To learn more about total product offer refer :

brainly.com/question/14292854

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