Answer
The answer and procedures of the exercise are attached in the following archives.
Step-by-step explanation:
You will find the procedures, formulas or necessary explanations in the archive attached below. If you have any question ask and I will aclare your doubts kindly.
Complete Question:
Context, content and culture are:
O Important ethical concepts
O Important marketing concepts
O Corporate ethics policy
O Three dimensions of evaluating corporate gifts.
Answer:
Context, content and culture are:
O Three dimensions of evaluating corporate gifts.
Explanation:
Corporate gifts may turn out to be regarded as bribery if they are meant to induce the other party to alter their behaviors. This is why in evaluating corporate gifts, the criteria have always included the context (the circumstances in which the gifts are given), the content (how much is given), and the culture (the accepted general practice in a particular industry, locality, or region). Generally, corporate gifts are given either as means of showing appreciation, creating positive first impression, or returning some favors.
Answer:
A discriminating monopoly is a single entity that charges different prices—typically, those that are not associated with the cost to provide the product or service—for its products or services for different consumers. Non-discriminating monopolies, on the other hand, do not engage in such a practice.
Answer:
The correct answer is letter "D": behavioral.
Explanation:
In market segmentation, classifying customers by behavior implies analyzing their consumption patterns to find out what type of product they are likely to buy under what conditions. This research allows companies to know what each type of client is looking for so the corporation can dedicate a tailored item for each market sector. By doing so, the firm increases its opportunities to generate more sales.
From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."
<h3>What is IMC?</h3>
Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.
Some characteristics of integrated marketing communication are-
- The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
- When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
- The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
- The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
- IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.
To know more about integrated marketing communications, here
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