Penetration evaluation could be a strategy utilized by businesses to draw in customers to a brand-new product or service by giving a cheaper price ab initio.
The cheaper price helps a brand-new product or service penetrate the market and attract customers far from competitors.
EDLP is related to Walmart because the company has used it systematically in its selling. As an evaluation strategy, Walmart founder SAM Walton used EDLP once gap his initial stores.
In a predatory evaluation theme, area unit costs are set low to drive out competitors and build a monopoly. Shoppers could enjoy lower costs in the short term. However, they suffer if the theme succeeds in eliminating competition, as this could trigger an increase in costs and a decline in selection.
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