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andrey2020 [161]
1 year ago
11

When marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resour

ces to try to turn them into​ customers, they are engaging in​ ________.
Business
1 answer:
Iteru [2.4K]1 year ago
5 0

When marketers evaluate the attractiveness of each potential segment and decide in which of these groups, they are engaging in​ targeting.

A serviceable obtainable market also known as a target market, can be defined as a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A  serviceable obtainable market  is a subset of the total market for a service or product. Target market used to helps increase the effectivity of the campaign.

There are 5 different types of targeting, such as:

  • Behavioral Targeting
  • Contextual Targeting
  • Search Retargeting
  • Site Retargeting
  • Predictive Targeting

Learn more about target marketing here brainly.com/question/13363009

#SPJ4

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The following data were selected from the records of Sykes Company for the year ended December 31, Current Year.
ololo11 [35]

Answer:

Journal Entry

A) Debit Bank 235000, Credit sales 235000

B) Debit Accounts receivable 11500 Credit sales 11500

C) Debit Accounts receivables 26500 credit sales 26500

D) Debit Sales allowance  500, Credit account receivable 500

E) Debit Accounts Receivables 24000, credit Sales 24000

F) Debit Bank 10780, Debit Sales discount 220,Credit Accounts receivable 11000

G) Debit Bank 98000, debit sales discount 2000, credit Accounts receivables 100000

H) Debit Bank 25970  Debit sales discount 530 Credit Accounts receivables 26500

I) Debit Accounts receivables 19000, Credit Sales 19000

J) Debit Sales allowance 3500 , Credit bank 3430, Credit sales discount 70

K) Debit Bank 6000, Credit Accounts receivables 6000

L) Debit Bad debts 3000, Credit Accounts receivables 3000

M) no entry, just estimate

ACCOUNTS RECEIVABLE balance at year end

opening balance                                 120000

B)   SALES                                            11500

C) sales                                                 26500

D) sales allowance                              (500)

E) sales                                                 24000

F) Bank                                              ( 10780)

   discount                                             (  220)

G) Bank                                                 (98000)

    discount                                           ( 2000)

H) bank                                                 (25970)

   discount                                               (530)

I) SALES                                                  19000

K) Bank                                                  (6000)

L) Bad debt                                           (3000)

closing balance                                    <u>54000</u>

allowance for bad debt                         (4733)

net closing balance                              <u>49267</u>                                

Allowance for doubtful debt    

1 jan                                  8000

closing                             4733

adjustment                      3267  recorded in income statement as income    

Explanation:

closing balance for provision of doubtful debts net sales * 1.5%

6 0
3 years ago
In communication, what is purpose?
viva [34]

Answer:

C.

Explanation:

The purpose for communication is whatever the reason you would want to communicate in the first place.

mark brainliest please!

7 0
2 years ago
Read 2 more answers
Which living expense needs to be included in the budget of someone renting an apartment?.
scoundrel [369]

Answer:

insurance

Explanation:

a living expense that should be included in the budget when someone is going to rent an apartment should be the insurance

hope this helps

6 0
2 years ago
Indicate how each of the following transactions affects U.S. exports, imports, and net exports.
Oxana [17]

Answer:

 export               import                net export  

1. increases         unchanged         increases

2. unchanged       increases             decreases

3.  unchanged       increases             decreases

4. unchanged       increases             decreases

5. increases         unchanged         increases

Explanation:

export would comprise of goods and services produced in the US that are been sold to foreign countries

Import would comprise of foreign produced goods and services that are been sold in the US

Net export would increase when export occurs and decrease when import occurs

Net export = exports – imports

When the French historian visits the US museum and the European family visits Disney,  they are enjoying US services, thus export increases and net export increases

The purchase of books from Cambridge in UK, Panasonic camera and the visit to Japan constitutes import. These increases import and reduces net export

7 0
3 years ago
Following are the average accounts receivable and net sales reported recently by two large bever age companies (dollar amounts a
Vlada [557]

Answer:

A)   Accounts receivable turnover ratio = Net credit sales / Average accounts receivable

The following table shows the accounts receivable turnover ratio of MCB and ABI:

Particulars                                                  MCB          ABI

Net sales                                                 $8320     $17400

Average Accounts Receivable                 $720      $900

Accounts Receivable Turnover rate            11.5                19.3

B)  

Day's sale outstanding  = Accounts receivable / Total credit sales  × 365

The following table shows the days sale outstanding of MCB and ABI:

Particulars                                                    MCB             ABI

Net sales                                                    $8,320           $17,400

Average Accounts Receivable                    $720            $900

Day's sale outstanding                               31.58                 18.88

Explanation:

3 0
3 years ago
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