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andrey2020 [161]
1 year ago
11

When marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resour

ces to try to turn them into​ customers, they are engaging in​ ________.
Business
1 answer:
Iteru [2.4K]1 year ago
5 0

When marketers evaluate the attractiveness of each potential segment and decide in which of these groups, they are engaging in​ targeting.

A serviceable obtainable market also known as a target market, can be defined as a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A  serviceable obtainable market  is a subset of the total market for a service or product. Target market used to helps increase the effectivity of the campaign.

There are 5 different types of targeting, such as:

  • Behavioral Targeting
  • Contextual Targeting
  • Search Retargeting
  • Site Retargeting
  • Predictive Targeting

Learn more about target marketing here brainly.com/question/13363009

#SPJ4

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Sultan Services has 1.2 million shares outstanding. It expects earnings at the end of the year of $6.0 million. Sultan pays out
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Answer:

A) $60.00

Explanation:

to calculate the value of Sultan's stocks, we need to use the growing perpetuity formula:

stock price = dividend / (required return rate - growth rate)

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