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andrey2020 [161]
1 year ago
11

When marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resour

ces to try to turn them into​ customers, they are engaging in​ ________.
Business
1 answer:
Iteru [2.4K]1 year ago
5 0

When marketers evaluate the attractiveness of each potential segment and decide in which of these groups, they are engaging in​ targeting.

A serviceable obtainable market also known as a target market, can be defined as a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A  serviceable obtainable market  is a subset of the total market for a service or product. Target market used to helps increase the effectivity of the campaign.

There are 5 different types of targeting, such as:

  • Behavioral Targeting
  • Contextual Targeting
  • Search Retargeting
  • Site Retargeting
  • Predictive Targeting

Learn more about target marketing here brainly.com/question/13363009

#SPJ4

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Each of the following situations occurred during 2011 for one of your audit clients:1. The write-off of inventory due to obsoles
In-s [12.5K]

Answer:

Situations during 2011 at an Audit Client

A. Appropriate Reporting Treatments:

1. Write-off of inventory due to obsolescence.

a. As an extraordinary item.

2. Discovery that depreciation expenses were omitted by accident from 2010's income statement.

c. As a prior period adjustment.

3. The useful lives of all machinery were changed from eight to five years.

f. As a change in accounting estimate.

4. The depreciation method used for all equipment was changed from the declining-balance to the straight-line method.

g. As a change in accounting estimate achieved by a change in accounting principle.

5. Ten million dollars face value of bonds payable were repurchased (paid off) prior to maturity resulting in a material loss of $500,000. The company considers the event unusual and infrequent.

b. As an unusual or infrequent gain or loss.

6. Restructuring costs were incurred.

b. As an unusual or infrequent gain or loss.

7. The Stridewell Company, a manufacturer of shoes, sold all of its retail outlets. It will continue to manufacture and sell its shoes to other retailers. A loss was incurred in the disposition of the retail stores. The retail stores are considered components of the entity.

e. As a discontinued operation.

8. The inventory costing method was changed from FIFO to average cost.

d. As a change in accounting principle.

B. Inclusion in the Income Statement:

1. CO

2. RE

3. CO

4. RE

5. BC

6. BC

7. BC

8. CO

Explanation:

1. Investopedia.com defined "Unusual or infrequent items" as "gains or losses from a lawsuit; losses or slowdown of operations due to natural disasters; restructuring costs; gains or losses from the sale of assets; costs associated with acquiring another business; losses from the early retirement of debt; and plant shutdown costs."

2. Extraordinary gains or losses are economic events which originate from continuing infrequent and unusual operations.  These gains and losses stem from the normal business activities of the company, but, they do not happen regularly, and are abnormal in nature.

3. A prior period adjustment is the correction of a past accounting error that occurred in the past financial statements.

4. According to investopedia.com, "A change in accounting principle is a change in how financial information is calculated, while a change in accounting estimate is a change in the actual financial information.  Changes in accounting principles are done retroactively, where financial statements have to be re-stated.  But, changes in estimates are not applied retroactively.

6 0
4 years ago
What are the non-strategic (operational) decisions in the business? For example, what non-strategic decisions Coca-Cola company
Rainbow [258]

What distinguishes an outsourcing arrangement from any other business arrangement is the transfer of ownership of an organization’s business activities (processes or functions)-or the responsibility for the business outcomes flowing from these activities-to a service provider. In a typical outsourcing arrangement, the people, the facilities, the equipment and the technology (the Factors of Production) are also transferred to the service provider, which then uses the Factors of Production to provide the services back to the organization. The people are often transferred to the service provider, but this is not always the case.

An outsourcing arrangement can be either “tactical” or “strategic.” An outsourcing is tactical when it is driven by a desire to solve a practical problem. For example, a company may find that its payroll clerk is not able to process payroll changes, cheques, tax returns and make the required accounting entries on time. The company concludes that although the payroll clerk is competent, there is too much work for a single person. The company outsources the payroll process (including the clerk), and ends up with all of the payroll work done on time and at a lower cost. As a result, it achieves a net gain in operational efficiency. Similarly, if an organization outsources its IT infrastructure so it can save five to 10 per cent on the cost of operating that function, the outsourcing is purely tactical.

“Strategic” outsourcing, on the other hand, is not driven by a problem-solving mentality. Instead, it is structured so that it is aligned with the company’s long-term strategies. The changes that organizations expect from strategic outsourcing vary and can include anything from

7 0
3 years ago
14. Calle's purse was stolen. One of the four credit cards in her purse was used by the thief. Which of the following would you
Delvig [45]
D because I believe that they will stop the account completely and stop the card from being used so when the thief comes to buy something it declines or it doesn’t work
3 0
2 years ago
Which of the following is correct?
pogonyaev

Answer:

N. Most countries have had little fluctuation around their average growth rates during the past 120 years.

Explanation:

" Both measures reveal the same thing: between 1960 and the late-1990s, there was a widening of the world income distribution, at least when each country is a unit of observation. In the last decade or so, this pattern seems to have stabilized"

Reference: Jones, C. I. (2016). The facts of economic growth. In Handbook of macroeconomics (Vol. 2, pp. 3-69). Elsevier. p. 37

6 0
3 years ago
You have a​ $7,000 balance on your car loan at​ 11% interest. Your favorite aunt has just left you​ $10,000 in her will. You dec
evablogger [386]

Answer:

It would be wise​  to invest in an Annuity with monthly payment of $350.

Explanation:

You no longer have a​ $350 per month car payment; and you used to live well without this $350. So it's the best to use this $350 for an invesment.

Annuity is a financial reserved for retirement. Assuming you will be retired in 10 years. Then you invest in an annuity now with:

current rate: 6% ~ monthly rate 0.5%,

Monthly payment of $350 (PMT)

Tenor: 10 years (NPer = 120)

you will have a future value in 10 years as below:

In excel, FV(rate,Nper,PMT) = FV(0.5%,120.350) = $57,538

Then when you're retired, you invest full $57,538 in an retirement annuity to receive a monthly amount for living expenses. Assuming the key factors as below:

Monthly rate: 0.5%

Tenor: 25 years ~ 300 months

PV: $57,538

The monthly amount to be received is PMT(rate,Nper,PV)= PMT(0.5%.300,$57,538) = $370

You will receive about $370 for 25 years in every month of 25 years in retirement.

7 0
3 years ago
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