Question

When marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resources to try to turn them into​ customers, they are engaging in​ ________.

Answer 1

When marketers evaluate the attractiveness of each potential segment and decide in which of these groups, they are engaging in​ targeting.

A serviceable obtainable market also known as a target market, can be defined as a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A  serviceable obtainable market  is a subset of the total market for a service or product. Target market used to helps increase the effectivity of the campaign.

There are 5 different types of targeting, such as:

• Behavioral Targeting
• Contextual Targeting
• Search Retargeting
• Site Retargeting
• Predictive Targeting

Learn more about target marketing here brainly.com/question/13363009

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