Question

a firm has just completed a new marketing campaign and would like to measure how effective it was at increasing profits. which metric would indicate if the money spent on the campaign contributed to profits?

Answer 1

A business wants to gauge how successful a new marketing campaign was at boosting revenues after it recently finished. An indicator of the effectiveness of marketing campaigns is the return on marketing investment.

ROI measures the relationship between an investment's return and its cost. It is used as part of analytics and serves as a basis for creating future marketing initiatives. This makes it possible for you to identify which marketing tactics are successful and which ones should be improved.

For three key reasons, it is difficult to determine the marketing return on investment (ROI): Some marketing campaigns don't always translate into increased sales. Assessment methods for determining what counts as a marketing cost are not well-established. There are too many payback cycles to count.

To learn more about ROI

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