b. The optional pricing strategy (O.P.)
More about optional pricing:
When a company uses optional product pricing, it sets a base product at a lower cost and additional, optional products at a higher price to make up for any losses. Optional products are not required for the base product to function, but they typically improve the customer experience.
The two key components of optional product pricing:
- A base product is the main draw for the customer or the reason they are purchasing. It meets the needs of the customer and does not require the optional product to function.
- A complimentary product(s): A product that a customer who purchased the base product is likely to purchase in order to improve their experience with the base product.
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Answer:
The correct answer is:
false (b)
Explanation:
Reduction in the price of a good or service in a competitive market leads to an increase in quantity demanded, which in turn leads to an increase in the production quantity, to cater for the increase in the volume of demand. Hence the reduction in the price of Jacques's fire engines will increase demand and in effect increase the production quantity. With respect to the total revenue, depending on the extent of demand increase, the total revenue might increase or even decrease. If the total demand exceeds the previous demand to make up for the reduction in price, the total revenue will increase, if not so, the total revenue will decrease.
Answer:
Integrated marketing communications.
Explanation:
Integrated marketing communication is a technique used by companies to create a linked form of communications and messages. Talking in simple terms, integrated marketing communications help firms to integrate their all promotional tools and ensure that all tools work in harmony with each other.
Nike is an example of a company using the technique of integrated marketing communications.
By using the slogan 'Just do it' in all of their promotional tools, the company is ensuring harmony in all of its tools.
Therefore, integrated marketing communications is the correct answer.
A concept test is an in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan is given below
Explanation:
1.Concept testing is validating your product concept with your target market prior to launch.
3 Steps To Build An Effective Concept Test
Step 1: Choose your test methodology. ...
Step 2: Design and field your study. ...
Step 3: Identify the most promising product concept.
2.Ways of measuring customer satisfaction include:
- Survey customers. ...
- Understand expectations. ...
- Find out where you are failing. ...
- Pinpoint specifics. ...
- Assess the competition. ...
- Try to measure the emotional aspect. ...
- Loyalty measurement. ...
- A series of attribute satisfaction measurement.
3.A company's success lies in its ability to offer products and services that fill customer demand. Measuring customer satisfaction helps you take stock of that demand, find out what your customers like, and maybe even discover what they don't like and what leads to dissatisfaction.
4.The 5 Biggest Challenges in Measuring Customer Satisfaction
- Reducing the financial impact of customer dissatisfaction. ...
- Controlling the cost of customer acquisition. ...
- Highlighting what is most attractive about your company's image. ...
- Reinforcing the relevance of your approach to continuous improvement. ...
- Improving the efficiency and the adequacy of your offerings.
5.A product concept is a detailed description of an idea, which you describe from the perspective of your customer. Taking your customers' viewpoint when describing your product concept will help you test and evaluate how responsive your market will be to your product.
6.The major purpose of concept testing is to evaluate the ideas in a better way. This is done to determine the buying intentions and attitudes of the customers towards the product. The main idea is to determine the initial reaction of the customers for the product idea.