<span>Excite the Customer
-Firms use many kinds of social media to excite their customers about an idea, product, or company
-mobile applications and games for example
-Firms actively use social networks to communicate deals that are likely to excite consumers
-Facebook, Pinterest, and Google +</span>
Answer:
The answer is: Referral marketing
Explanation:
Referral marketing is like word of mouth marketing, but with a reward.
We are all social creatures, some more than others, and we like to tell our friends about things that might be considered interesting, new, good, etc (a little gossip). We also know by now that advertisement is usually not 100% accurate, so we don´t fully trust it. When one of our friends tells us that they tried product X and it was great, we do trust them and probably will end up buying product X.
Answer:
If the effective tax rate increases then the net savings coming from investments will get lowered as a result the investment will have higher payback period (The increase in effective tax rate would lower demand of the product which means there is decline in net saving arising from the sale of the product). Likewise this decrease in annual net savings will also decrease the internal rate of return which shows that their are increased chances of project rejections. The NPV method is based on cash flows and relevant costing just like IRR and payback method but the only difference is that it assumes that the cash earned would be reinvested at cost of capital. The NPV will also decrease due to increased effective tax rate.
