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andrew11 [14]
3 years ago
6

In the Chase case, Chase segmented customers based on the types of rewards they preferred. Which segmentation strategy does Chas

e use?
Business
1 answer:
marta [7]3 years ago
3 0

Answer:

The answer is behavioural segmentation

Explanation:

Behavioral Segmentation is a form of customer segmentation that divides consumers according to behavior patterns as they interact with a company. One of the objectives is to understand how to address the particular needs and desires of customer groups..

It helps us to analyze how consumers used their cards and how much they valued rewards. We have benefit-seeking buyers, Loyalty-oriented purchasing etc

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strong cultures

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1. The risk free rate of return is often measured by the return on US Treasury Bills. True or False?
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What is the impact of all the different emirates coming
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2 years ago
In 2014, Wire Corp. had sales of $740,000. Cost of goods sold, administrative and selling expenses, and depreciation expenses we
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