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andrew11 [14]
3 years ago
6

In the Chase case, Chase segmented customers based on the types of rewards they preferred. Which segmentation strategy does Chas

e use?
Business
1 answer:
marta [7]3 years ago
3 0

Answer:

The answer is behavioural segmentation

Explanation:

Behavioral Segmentation is a form of customer segmentation that divides consumers according to behavior patterns as they interact with a company. One of the objectives is to understand how to address the particular needs and desires of customer groups..

It helps us to analyze how consumers used their cards and how much they valued rewards. We have benefit-seeking buyers, Loyalty-oriented purchasing etc

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3 years ago
Which of the following is consistent with the CAPM and efficient capital markets? A) A security with a beta of 1 has a return la
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3 years ago
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jeyben [28]
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7 0
3 years ago
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Someone who is applying for a loan from a bank can expect the bank to A investigate the person's parents to see if they were fin
Korolek [52]

Answer:

B. Check the person's credit history to make sure he or she pays debts on time.

Explanation:

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8 0
3 years ago
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tester [92]

Answer:

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7 0
3 years ago
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