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andrew11 [14]
3 years ago
6

In the Chase case, Chase segmented customers based on the types of rewards they preferred. Which segmentation strategy does Chas

e use?
Business
1 answer:
marta [7]3 years ago
3 0

Answer:

The answer is behavioural segmentation

Explanation:

Behavioral Segmentation is a form of customer segmentation that divides consumers according to behavior patterns as they interact with a company. One of the objectives is to understand how to address the particular needs and desires of customer groups..

It helps us to analyze how consumers used their cards and how much they valued rewards. We have benefit-seeking buyers, Loyalty-oriented purchasing etc

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Discuss the effectiveness of Red Bull sponsorships, advertisements, personal selling strategies, promotion, events, and public r
Molodets [167]

Answer:

Explanation:

Red bull engaging in sponsorship shows they are utilizing the well packaged Red bull's marketing budget. But there should be some level of caution in either co- sponsoring or being the sole sponsor for certain sports, especially sports with high risk or danger. While sponsoring stunts like Bull stratos is a good way to make high publicity for their brand (Red bull) but if something bad happens in the course of the stunts, the brand could be connected to the tragedy which would be an everlasting bad label on the company. The company might be seen as insensitive for sponsoring such a sport that involves high risk.

Red bull sponsors X-treme sports and as a results of this sponsorship their brand have enjoyed having more time of product exposure and placement because the sponsorship will give the brand more attention with the consumers.

While it is good they go on with their various sponsorships, they must also be careful on some sports or events that involves high risk.

8 0
4 years ago
Cabell Products is a division of a major corporation. Last year the division had total sales of $25,320,000, net operating incom
Pie

Answer:

ROI = Net operating income        x 100

         Average operating assets

ROI = $1,924,320   x 100

         $6,000,000

ROI = 32.1%

The correct answer is C

Explanation:

ROI is the ratio of net operating income to average operating assets multiplied by 100.

7 0
3 years ago
Boiler rooms with slick telemarketers offered full physicals for a little or no fee. this free diagnostic service turned out to
scoundrel [369]
<span>Information was used to file claims against insurance companies and government insurance, patients were pushed to take out loans to cover services, patients' credit card information was obtained and card companies were billed, patients were required to furnish bank information and electronic checks were processed by financial institutions.</span>
4 0
3 years ago
Your investment banker has presented you with the following list of business characteristics of a small company your company is
wariber [46]

Answer:

A

Explanation:

The list contains more weaknesses than strengths

The list of weaknesses are:

Excess manufacturing capacity relative to market; If you are producing more than you are selling then its a weakness

Large inventories; that dont sell its a weakness

Lack of management depth; means that management does not have a proper foundation

Management turnover; if you keep changing management it will affect the company as skilled workers will be leaving

The list of strengths are:

Cost advantages; cost advantage against your competitors is an added strength

Market leadership; having a large market share is equally an advantage

6 0
3 years ago
If you stare at a red patch and then look at a red apple, will your experience of the redness of the apple be stronger or weaker
Montano1993 [528]
It will be weaker. According to Hering’s opponent-process model, our eyes will experience a certain level of fatigue after observing a certain object for a prolonged period of time. This level of fatigue usually happen only temporarily and you could experience the same level of color distinguish if you let your eyes rest for a while.
7 0
4 years ago
Read 2 more answers
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