Answer:
<u>Focused-differentiation.</u>
Explanation:
A focused differentiation strategy is a strategy used by organizations to reach a group of customers through the marketing of differentiated products and services that provide added benefits to the consumer.
This strategy is characterized by the combination of the business strategies developed by <em>Porter</em>, which are:
- Cost leadership
- Differentiation and
- Focus.
The greatest benefits added to this strategy are the increase in consumer loyalty, since offering targeted and differentiated services guarantees the improvement of service, quality and increase of the company's reputation.
There is also the possibility of increasing profits, due to the sale of differentiated and exclusive products, which may have a higher purchase and sale value.
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Answer: A
Explanation: A. An elastic good, such as a game, is more likely to respond to incentives.
Answer:
The correct answer is option (E).
Explanation:
According to the scenario, the given data are as follows:
Yield rate = 4.8%
Tax rate = 27%
So, we can use the following formula to calculate the interest rate :
= Yield rate / ( 1 - tax rate)
= 4.8% / (1 - 27%)
= 0.048 / ( 1 - 0.27)
= 0.048 / 0.73
= 0.06575
= 6.58%
Sending birthday greetings and discounts based on customer profile data is considered to be personalized communications in database-driven marketing communications.
What do you understand by personal communication?
Personal communications may be private letters, memoranda, emails, personal interviews, or telephone discussions. As the material cannot be accessible by others, personal communications are only cited in the text and are not listed in the references.
What involves the use of databases to customize communications to customers for the purpose of promoting a product or service?
Database marketing is a type of direct marketing that uses customer or potential customer databases to create personalized messages to market a good or service.
Learn more about Marketing communication: brainly.com/question/14332560
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