A product is made by a company and can be purchased by a consumer in exchange for money while brands are built through consumer perceptions, expectations, and experiences with all products or services under a brand umbrella.
Answer and Explanation:
The computation is shown below;
But before reaching to the final answers, first do the following calculations
Cash collected $108000
Add Services performed in 2017(not collected) $36000
less Services performed in 2016(collected in 2017) $25000
Revenue for 2017 $119,000
Cash paid in 2017 $72,000
Add Expense incurred not yet paid for 2017 $42000
Less Expense paid for 2016 -$30000
Expense for 2016 $84000
Now
a. Cash basis
Revenue $108000
Less Expenses -$72,000
Net income $36000
b. Accrual basis
Revenue for 2017 $119,000
Less Expenses for 2017 $84,000
Net income $35,000
Answer:
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