The type of information the marketing manager needs to monitor to judge the plan's successful implementation and strategic effectiveness are profits, customer relations, sales information, and competitor reactions.
A marketing strategy is one whose objective is to position the company in relation to competitors, through the creation of value that will help attract and retain consumers.
There are several tools that can help shape an organization's marketing strategy, such as:
- The 5 P's of marketing.
- SWOT Analysis.
- CRM.
Therefore, the manager must monitor profits, company-customer relationships, sales, and competitor reaction to judge the success of a marketing plan, which should generate value and market leadership for an organization.
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Answer:
Results are below.
Explanation:
Giving the following information:
Estimated direct labor hours= 135,000
Estimated varaible overhead= $337,500
Estimated fixed overhead= $540,000
<u>To calculate the predetermined overhead rate, we need to use the following formula:</u>
<u></u>
Predetermined manufacturing overhead rate= total estimated overhead costs for the period/ total amount of allocation base
<u>Variable:</u>
Predetermined manufacturing overhead rate= 337,500/135,000= $2.5 per direct labor hour
<u>Fixed:</u>
Predetermined manufacturing overhead rate= 540,000/135,000= $4 per direct labor hour
Answer:
The answer is: Compensatory damages
Explanation:
Compensatory damages refers to money awarded to a plaintiff in a civil case (in this case Cooper's Brakes) to compensate for incurred losses (or injuries, etc. in other cases). The plaintiff has to prove that the losses he suffered were caused by negligence or unlawful conduct of the defendant (Byron's Service). The plaintiff has to be able to quantify (in monetary terms) the damages it suffered.
Answer:
Labor unions can use the power of collective bargaining and strikes to make management listen. Instead of using the power of one, easily replaced worker, the union uses the power of all workers for leverage.
Explanation: