Business Orientation: While traditional marketing is defined by customer orientation, entrepreneurial marketing is defined by entrepreneurial and innovation orientation. ... Entrepreneurs interact with customers through activities like personal selling and relationship marketing.
Entrepreneurial Marketing: 6 Characteristics of Entrepreneurial Marketing
Proactive Orientation: ADVERTISEMENTS: ...
Innovativeness: ...
Focus on the Customer: ...
Utilizing an Opportunity: ...
Risk Management: ...
Value Creation: A contemporary definition that meets the present scope in which entrepreneurial marketing is defined as: “The proactive identification and exploitation of opportunities for acquiring and retaining profitable customers through innovative approaches to risk management, resource leveraging and value creation.” Traditional marketing has many facets. For instance, it includes tangible items like print ads in magazines or newspapers, business cards. It can also include commercials on radio or TV, posters, brochures and billboards. Anything except digital ways to promote your brand is traditional marketing. The four main sources of entrepreneurial marketing ideas are the new markets for existing products, new products, turning ideas into business opportunities and innovative approaches to existing markets.
Answer:
The after-tax cost is $23,940
Explanation:
For computing the after-tax cost, first we have to compute the present value which is shown below:
Present value = Bill payment × marginal tax rate
= $38,000 × 37%
= $14,060
So, after tax value would equal to
= Bill payment or Pre tax value - Present value
= $38,000 - $14,060
= $23,940
Answer:
The answer is A. cash and short-term investments by daily cash operating expenses
Explanation:
This is calculated as follows:
cash and short-term investments(cash equivalents) ÷ daily cash operating expenses.
Cash equivalents are very short-term securities. They are very liquid and can be converted to cash very quickly. Examples are bank accounts short-term securities like treasury bills.
Days cash on hand is the number of days that a firm can afford to pay its operating expenses, given the amount of cash available.
Answer:
D. Net Accounts Receivable will be understated
Explanation:
