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ipn [44]
3 years ago
10

Fabriq Inc., a cosmetics company, hired a well-known movie star to appear in its advertisements. The company hoped that using a

celebrity would capture the attention and interest of consumers. In this scenario, the ad illustrates the application of:
Business
1 answer:
miskamm [114]3 years ago
4 0

Answer:

Ad-To-Consumer Relevance

Explanation:

Ad-to-consumer importance applies to cases in which a new product's advertising name or character or person is of interest to customers.

In this situation, Fabriq Inc. tries to connect people's interest in their product. People connect themselves easily with Celebrities because they admire them.

So, many advertising agencies try to advertise with celebrities.

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While all members of the Federal Reserve Board of Governors vote at Federal Open Market Committee (FOMC) meetings, only______ of
goblinko [34]

Answer:

(i) 5

(ii) Option (A) is correct.

(iii) Open market operations; sell

Explanation:

(A) The Federal Open Market Committee consists:  

(i) 7 members of the Board of Governors  

(ii) 5 of the 12 regional bank presidents

Therefore, only 5 of the regional bank presidents are the members of FOMC.

(B) The fed is lender of last resort to the banks in the united states which don't have any other source of borrowing.

(C) Open market operations refers to the buying and selling of government securities to the public. The central bank of a particular nation uses open market operations as a monetary policy instrument for controlling money supply.

If the fed wants to decrease the money supply in the economy, then it must sell the government bonds to the public. Hence, there is a reduction in the money supply.

5 0
3 years ago
Jane, the CEO of Noble Inc. regularly interacts with her employees to give them all the necessary details about the company goal
Olin [163]

In the scenario, Jane is performing the managerial role of a <u>Disseminator.</u>

<u>Explanation:</u>

3 0
3 years ago
Arianna is responsible for the cleaning, pet, and paper products in the grocery store where she works. she considers herself an
Naya [18.7K]

Arianna is engaged in the category management of the store. Category management is involved in the retailing and the purchasing concept by which it ranges the products that are being purchased or the products that are being sold into categories that are being broken down in discrete groups that are in similar or products that are related.

4 0
3 years ago
Read 2 more answers
CAPM and Valuation. You are considering acquiring a firm that you believe can generate expected cash flows of $10,000 a year for
UkoKoshka [18]

Answer:

The value of the firm or worth of the firm is $147058.82 rounded off to 2 decimal places

Explanation:

We first need to calculate the required rate of return for this firm that will be used as the discount rate in the valuation of the firm using the discounted cash flow methods.

Using the CAPM we can calculate the required rate of return as,

r = rRF + Beta * (rM - rRF)

Where,

  • rRF is the risk free rate
  • rM is the return on Market

So,

r = 0.04 + 0.4 * (0.11 - 0.04)

r = 0.068 or 6.8%

As the cash flows the firm can generate are expected to remain constant through out and they are generated after equal interval of time, this can be treated as a perpetuity.

The present value of a perpetuity is calculated as follows,

Present Value of perpetuity = Cash Flow / r

Present value of perpetuity = 10000 / 0.068

Present value of perpetuity = $147058.8235

So, the value of the firm or worth of the firm is $147058.82 rounded off to 2 decimal places

3 0
3 years ago
Business combinations historically have been accounted for as either purchases or poolings of interests. Now, with SFAS 141(R),
lora16 [44]

Answer:

Explanation:

FASB amended the rules to improve the comparability of the information about business combinations provided in financial reports. A variable interest entity is a legal business.

The Financial Accounting Standards Board issued SFAS 141(R) in 2007 December, to substitute the SFAS 141. Evaluating the comment letters, articles and industry publications, they analyzed issues that were with SFAS 141 from the perspective of professionals, users and the FASB; it was evaluated 141(R) to ascertain these weaknesses and they were corrected with solutions been profound in 141(R).

8 0
3 years ago
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