Answer: Substances that are protein based cannot cross the lipid cell membrane, but can exert their effect by binding to the proteins based receptors present on the lipid bilayer.
Explanation:
Hormones such as calcitonin , Parathyroid hormone and pituatry horomones are proteins and water soluble.They cannot cross lipid bilayer but can bind to ligand binding protein receptors.
These receptors are protein macromolecules that are specific in nature for specific hormones.
After binding to the receptors, these hormone-recpetor complexes activate second messengers and regulate the downstream effects.
The significince about them as they think they came from the moon as i do mot know much about it you may be better by searching it up
The SI prefix that means 1/100 is called a Kilo.