In this example, Wrigley used the Penetration pricing.
Penetration pricing is one of marketing strategy which aims to attract potential customers by offering lower price as its initial offering.
This pricing strategy helps a new product or service to penetrate the market and attract customers because of the low price offered.
In the question, the introductory price for chewing gum, mint mojito were set low and aims to attract new customers to the product.
In conclusion, Wrigley used the Penetration pricing to attract new customers.
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<em>brainly.com/question/3521758</em>
The best suggestion to give to Frank when he asked about
what could be done with the data that is being generated is that the data may
be of good use when the social media are being used in having to find out the
customer’s recommendations and the ones that they are buying in which could be
the common interest of buyers.
When the rpt and ctd are done being processed