I think the answer is 9.5 because that is the only number that can be multiplied by 4 that gives you 38.
(4,38) = y=9.5x
For the last 2 questions,
1. 9/10
2. 7/12
AB and BC.
Also, it is EXTREMELY important that you put an arrow facing to the left above AB and an arrow facing to the right above BC.
À because a consumer is the customer so your answer would be A