Answer:
According to legend, Napoleon's army once camped for the night near Bessieres. Napoleon stayed in an inn, where he ordered an omelette for dinner. The innkeeper's meal was so incredible that Napoleon ordered every egg in the village to be gathered and made into one giant omelette for his army's breakfast the next day.
Before the bill goes to the floor for voting, it is carefully studied and reviewed by a committee that pertains to the issue the bill is concerning.
I believe the answer is: Avoid influencing the audience and able to present the facts without bias.
The main duty of journalist is to present truth/facts and let the audience form our own opinion regarding the issues. If this standard does not exist, journalist would cherry pick to only present a certain news while put the other in the dark in order to steer public's opinion.