Question

Nessca corp. manufactures electronic gadgets. it instructs its marketing team to competitively advertise and promote its gadgets. the company, instead of believing in market research, believes that the market will absorb more products if customers are made aware of the products. the workforce of nessca corp. is most likely to:
a. assume that sales depend on a customer's decision to purchase a product.
b. focus on determining the needs of the customers rather than selling aggressively.
c. be inward looking, focusing on selling what the firm makes.
d. take responsibility for the customers' well-being and interests.

Answer 1

The correct option is (c). be inward-looking, focusing on selling what the firm makes.

The workforce of Nesscacorporation is most likely to be inward-looking, focusing on selling what the firm makes.

Further Explanation:

The workforce of Nessca Corporation should focus on product making, and its quality and the corporation should also focus on selling. The company should be in touch with the customers’ likes and dislikes. The company should focus on its products’ quality.Consumers mostly prefer high quality and cheap products.

Justification for the correct and incorrect answer:

a.

assume that sales depend on a customer's decision to purchase a product:This option is incorrect.

The company should focus on its products’ quality, not depend on the customers; the decision to purchase a product. Because every customers’ opinion or decision cannot be possible to consider.

b.

focus on determining the needs of the customers rather than selling aggressively:This option is incorrect.

The company should always first focus on its product rather than focusing on the needs of the customers aggressively because selling is an important aspect for the corporation to earn profits.

c.

be inward-looking, focusing on selling what the firm makes:This option is correct.

The firm should always try to focus on inward-looking of the product, and the firm should focus on selling.

d.

take responsibility for the customers' well-being and interests:This option is incorrect.

The company cannot be responsible for each customers’ well-being and interest, but the company can focus on its product to maintain its quality and should focus on selling also to earn profits.

Learn More:

1. Marketing mix  

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2. Market intermediary  

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3. Promotion mix

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Answer Details:

Grade: High school

Chapter: Marketing

Subject: Business studies

Keywords: Nessca corp. manufactures electronic gadgets. it instructs its marketing team to competitively advertise and promote its gadgets, the company, instead of believing in market research, believes that the market will absorb more products if customers are made aware of the products. the workforce of Nessca corp. is most likely to, assume that sales depend on a customer's decision to purchase a product, focus on determining the needs of the customers rather than selling aggressively, be inward-looking, focusing on selling what the firm makes, take responsibility for the customers' well-being and interests.

Answer 2

I guess the correct answer is be inward looking, focusing on selling what the firm makes.

Nessca Corp. manufactures electronic gadgets. It instructs its marketing team to competitively advertise and promote its gadgets. The company, instead of believing in market research, believes that the market will absorb more products if customers are made aware of the products. The workforce of Nessca Corp. is most likely to be inward looking, focusing on selling what the firm makes.