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Illusion [34]
3 years ago
6

Tom goes to purchase a baseball. Although there are many attractive choices, a particular brand states on its package that it is

the "Baseball of Major League Baseball players." This brand is using which approach to positioning?
Business
2 answers:
ruslelena [56]3 years ago
8 0

The brand is using the product-user approach of positioning.

Further Explanation:

Product-user approach:

The product-user approach is the positioning strategy of a product. This approach states that the product should be positioned in front of the customers by considering a specific user or a class of users. It is a market strategy where the product is associated with a specific celebrity and cultural symbols. The followers of the celebrities and cultural symbols can be converted into loyal customers of the product.

Positioning approach used by baseball brand:

At the time of buying a baseball, Tom discovered a wide range of baseballs, and a particular product has the packaging of “Baseball of Major League Baseball.” The brand was advertising the product with the help of a cultural symbol (Major League). Therefore, the followers of that specific major league would be attracted to that specific product.

Thus, the brand is using the product-user approach of positioning.

Learn More:

  1. Learn more about the communication principles brainly.com/question/10794541
  2. Learn more about the marketing mix brainly.com/question/7578155
  3. Learn more about the  promotion mix brainly.com/question/2114407

Answer Details:

Grade: Senior School

Chapter: Positioning  

Subject: Marketing

Keywords: tom, goes, purchase, baseball, although, attractive, choices, particular, brand, states, package, baseball, major, league, baseball, players, brand, using, which, approach, positioning

Brums [2.3K]3 years ago
3 0

This brand is using the user category approach to positioning.

To add, this positioning approach highlights the user (the ideal or representative target consumer) and suggests that the product is the ideal solution for that type of person and may even contribute to their social self-identity.

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Lillich, Inc., manufactures and sells two products: Product U6 and Product R5. Data concerning the expected production of each p
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Answer:

Lillich, Inc.

c. The unit product cost of Product U6 under traditional costing is greater than its unit product cost under activity-based costing by $5.63.

Explanation:

a) Data and Calculations:

Direct labor rate = $28.00 per DLH

                                         Product U6                      Product R5      Total

Expected production            690                                  1,060

Direct materials cost/unit   $250.40                             $167.80

Direct Labor Hours/unit         8.9                                     5.9

Total direct labor hours        6,141                                 6,254        12,395

Direct labor costs               $171,948 ($28*6,141)          $175,112 ($28*6,254)

Total direct materials cost $172,776 ($250.4*690)   $177,868 ($167.8*1,060)

Total overhead                 $636,360                         $658,752                 $1,295,112

Total production cost        $981,084                         $1,011,732

Expected production            690                                  1,060

Cost per unit                      $1,421.86                         $954.46

Traditional costing:

Direct labor costs               $171,948 ($28*6,141)          $175,112 ($28*6,254)

Total direct materials cost $172,776 ($250.4*690)   $177,868 ($167.8*1,060)

Total overhead                   $641,612                          $653,418                 $1,295,112

Total production cost       $986,336                       $1,006,398

Expected production            690                                  1,060

Cost per unit                      $1,429.47                         $949.43

Allocation of overhead based on direct labor hours

= $ 1,295,086/12,395

= $104.48 per DLH

Product U6 = $641,612 ($104.48 *  6,141)

Product R5 = $653,418 ($104.48 * 6,254)  

Estimated Expected Activity

Activity Cost Pools  Activity      Overhead  Product     Product   Total

                               Measures       Costs          U6           R5    

Labor-related           DLHs         $ 201,638    7,125        7,280     14,405

Production orders   Orders            72,840   1,350         1,250      2,600

Order size                MHs          1,020,608   6,500        6,800    13,300

Total                                        $ 1,295,086

Overhead rates:

Labor-related = $201,638/14,405 = $14.00 per DLH

Production orders = $72,840/2,600 = $28.00 per order

Order size = $1,020,608/13,300 = $76.74 per machine hour

Overhead allocation:

                               Product U6                      Product R5              Total

Labor-related         $99,750 (7,125*$14)       $101,920 (7,280*$14) $201,670

Production orders    37,800 (1,350*$28)         35,000 (1,250*$28)    72,800

Order size               498,810 (6,500*$76.74) 521,832 (6,800*$76.74) 1,020,642

Total overhead   $636,360                         $658,752                 $1,295,112

5 0
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Answer:

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Explanation:

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This is as a result of lower motivation to sell at a lower price where profit margins are low. The higher the price the more the profit made so they are more motivated.

Also when prices are too low the suppliers may barely cover their cost of production so they tend to supply less.

Attached is a diagram of the supply curve

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Answer:

D0 1.50

D1 1.60

D2 1.78

D3 1.94

D4 2.12

D5 2.31

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PV $ 81.75

Explanation:

Earning per share 2.5

Dividend per share 1.5

grow ratio 9%

P/E ratio 24

within 5 year is expected to fall to 20

We solve for the dividend by multiplying the dividends by the grow rate of 9%

We solve for the earning after 5 years:

Principal \: (1+ r)^{time} = Amount

Principal 2.50

time 5.00

rate 0.09000

2.5 \: (1+ 0.09)^{5} = Amount

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Then we multiply by 20 to get the value of the stock:

$ 3.85 x 20 = $ 77

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\frac{D_1}{r-g} = PV\\\frac{D_0(1+g)}{r-g} = PV\\

\frac{1.5(1+0.09)}{0.11 - 0.09} = PV\\

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