Question

Sleek Designs Inc. is producing its first eReader. The company is striving to overcome some of the issues communicated by customers about competitive products including screen glare and product bulkiness. Sleek Designs Inc. is using a ________ approach in their new product development process.
A) customer-centered
B) team-based
C) sequential
D) supply/demand
E) systematic

Answer 1

Answer:

The correct answer is A

Explanation:

Customer centred approach is the kind of the approach for doing the business which focuses on offering the positive experience to the customers both after the sale of the product and at the point of the sale so that could drive profit and also gain competitive benefits.

So, the Sleek Design is striving to solve the issues communicated through the customers. And they are using the customer centred or centric approach.