All categories

3 years ago

Household consumers are the most conspicuous audience in that most mass media advertising is directed at them. T/F

Business

1 answer:

elena-14-01-66 [18.8K]3 years ago

6 0

Answer:

The correct answer is True.

Explanation:

Local advertising is of capital importance, especially for those who want to spread their business in specific cities or geographic regions.

With word of mouth advertising, you can surely get your business to reach different cities; but not at the speed that is required to recover the investment invested.

Businesses that have a local advertising plan will be able to bring their products and / or services to potential customers located in the target geographic area and increase their recognition as a local brand.

We are sure you have heard the following quotes; <em>"The best publicity is what satisfied customers do"</em> by Philip Kotler, and "What helps people helps business" by Leo Burnett

So why is local advertising important? Business owners have asked themselves this question for years, and the answer is really quite simple ... To get attention, direct traffic to your business and close sales.

You might be interested in

Gonzalez Company has been in business for several years. At the end of the current year, the ledger shows:

Westkost [7]

Answer:

Debit : Bad Debts = $16,370

Credit : Allowance for doubtful debts = $16,370

Explanation:

The question states that bad debts are expected to be 5% of the accounts receivables. This means that it is: $327,400 x 5% = $16,370.

An account for allowance for doubtful debts is a contra account created, predicting that certain debtors will not be able to pay for the goods and services they purchased. The 5% may be based on historical experiences. Doubtful debts aren’t officially uncollectible, it is simply a prediction, but bad debts are, where you have officially written off a certain accounts receivable as uncollectible.

An allowance for doubtful debts is recorded in the balance sheet, directly under accounts receivables. Bad debts are recorded as an expense in the income statement.

The initial entry for allowance for doubtful debts is incorrect, hence it would have to be corrected before the new amount can be recorded. Correction:

Debit : Allowance for doubtful debts = $7900

Credit : Bad debts = $7900

The accounts will be cancelled off and the new entry can be recorded...

Debit : Bad Debts = $16,370

Credit : Allowance for doubtful debts = $16,370

When the amount is officially declared uncollectible, the allowance for doubtful debts account will be debited and the accounts receivables account will be credited.

6 0

4 years ago

If a person has $1,000 in a savings account and earns $20 a year in interest on that account, the rate of return on the money is

Lubov Fominskaja [6]

Answer:

Explanation:

7 0

3 years ago

The character of a company's corporate culture is a product of:A. the shared values and core business principles and beliefs tha

natta225 [31]

Answer: Option E

Explanation: Corporate culture refers to the values and beliefs of an organisation that originates from its several different factors like strategy, customers and investors etc. The corporate culture of an organisation affects the attitude and behavior of all its members.

It sometimes works as a guide when the organisation faces an ethical dilemma. In a healthy corporate culture every employee in the organisation is treated with respect regardless of his or her status.

Thus, from the above we can conclude that the correct option is E.

5 0

3 years ago

Which type of private label brand carries no evidence of a retailer s affiliation, is manufactured by a third party, and is sold

Drupady [299]

Answer:

A. A captive brand

Explanation:

-A captive brand is when a brand is produced by another party and owned by the retailer but there is no evidence of this and it is only sold by it.

-A complementary brand is when a brand is marketed together with another one to encourage the purchase of both.

-A cooperative brand is when a brand shares a promotion with another one.

-An exclusive brand is a brand that is produced by the retailer and it is sold using its name.

-A generic brand is when a product doesn't have a brand name and it has a lower price than the ones from well-known brands.

According to this, the answer is that the type of private label brand that carries no evidence of a retailer s affiliation, is manufactured by a third party, and is sold exclusively at the retailer is a captive brand.

8 0

3 years ago

Waterway Industries purchased a depreciable asset for $837300 on January 1, 2018. The estimated salvage value is $84000, and the

murzikaleks [220]

Answer:

$222,100

Explanation:

Cost = $837,300

Residual value = $84,000

Useful life = 9 years

Now,

Annual straight line depreciation = $\frac{Cost-Residual Value}{Useful life}$