answer:
There is no concrete evidence to prove whites are most favorable however, because whites have been the major source of advertisements it almost proves the statement true. Nonetheless, their only reason is whites are more stable and are more likely to offer the media with more money power than any other group of people in the U.S. “When people of color appeared in ads, they often had peripheral roles, appearing in non-speaking “background” roles” (Henderson and Baldasty 2003:102).
Most white characters held the speaking roles in the commercial as the African-Americans characters were the ones in the restaurant in the background (Henderson and Baldasty 2003: 102). In the Henderson and Baldasty article it states that the ads that whites and people of color relates back to the cost or view of the product being advertised. People of color who are in the primary roles of an advertisement are often related back to products that are less expensive like fast food advertisement. Whites in the other hand with primary roles tend are most likely advertising products most associated with most upscale products like cooking at home or expensive cars (Henderson and Baldasty 2003). The media has been a part of the daily life of the American people for the longest time, because of this fact, the media influences the decisions and views of how people should live. One big part of the media that tends to start to develop a sense of how the day-to-day American should live is Disney. Since kids are the main source of Disney’s billion dollar industry children have become an important dimension of the social theory (Giroux 1999: 65). “Within this context, television emerges as a consumer-oriented medium that reflects advertisers’ desire to reach a young, upscale, and primarily White audience” (Goodale1999; Henderson and Baldasty 2003: 100). As a result other races and ethnic groups other than white Americans are often put
"<em>Urbanization as more and more people moved to cities to find work. It led to our modern ideas of consumer society, as people were able to begin to choose different brands to buy, based on everything from the price, to quality, to designs, patterns, and colors. Companies began to make different models of things in order to attract more buyers, so it could be seen as the beginning of modern capitalism. It led to an increase in technology, as more and more machines were invented and used to help increase the efficiency at which products were made, leading to lower prices and more availability. Also, it was the first time that a source of power, other than muscles power (human or animal,) was used to create products. It led to a more connected world, as new technology like trains, steam engines, and railroads that were designed to more quickly transport goods, were also used to better connect people. It helped establish the industrialized nations (mainly England and America) as the dominant world powers. It would eventually lead to more rights for workers and the concept of the modern working conditions we have, although at the start this would not have been true. It helped women begin to break the cult of domesticity, as more and more young, unmarried women got jobs.</em>" according to Michael P.
