All categories

3 years ago

Why is it important to conduct market research on your target audience before building your marketing plan?

1 answer:

3 0

Conducting market research on your target audience before building a marketing plan allows you to understand your customers/clients and their needs. By completing a marketing plan that includes demographical research as well as spending and purchasing goals and plans, you can understand how to adjust each of the 4 Ps (Price, Place, Promotion, and Product) to create value for your customers and differentiate your product in the marketplace.

You might be interested in

An investor pays $900 for a bond with a principal value of $1,000 and a coupon rate of 8%. How much in annual interest will the

solmaris [256]

Answer:

Annual Interest = $80

Interest rate = 8.89%

Explanation:

The investor pays discounted price for this bond.

We know, Annual Interest = Coupon payment/Market value

Given,

Coupon payment = Principal value*Coupon rate

Coupon payment = $1,000*8% = $80

Market value = Price pays for the bond = $900

Therefore, the annual interest rate = $80/$900

Annual Interest rate = 8.89%

Note that, coupon payment is the annual interest rate.

5 0

3 years ago

The per-unit standards for direct labor are 2 direct labor hours at $15 per hour. If in producing 2900 units, the actual direct

pashok25 [27]

Answer:

$5400 Favorable

Explanation:

Standard 2 hour at $15 per hour

Standard hours 2 hour per unit * 2900 units = 5800 hours

Total Standard cost = 5800 hours * $15 per hour = $87,000

Actual hours = 5100

Actual cost = $81600 / 5100 hours = $16 per hour

Variance = Standard - Actual

Labor hour Variance Favorable = 700 hours (5800 hours - 5100 hours)

Total Labor variance = $5400 ($87,000 - $81,600)

4 0

3 years ago

Dorsey Company manufactures three products from a common input in a joint processing operation. Joint processing costs up to the

Eduardwww [97]

Answer:

Split-off point:

The split-off point is the point at which products from the joint process appear and are identified. The costs which are incurred up to the split-off point are called joint costs and the costs that are incurred after the split-off point are called as

Separable costs. Some joint products which emerge from joint process can be sold at the split-off point or some products can be put to further processing.

Compute the profit or loss from the three products as shown below'

Description A B C

Selling price after further processing 20 13 32

Selling price at the split off point 16 8 25

Incremental revenue per pound or gallon 4 5 7

Total quarterly output in pounds or gallons $15,000 $20,000 $4,000

Total incremental revenue $60,000 $100,000 $28,000

Total incremental processing costs $63,000 $80,000 $36,000

Total incremental profit or (loss) ($3,000) $20,000 ($8,000)

Therefore the products A and C are need to be sold at the split off point and he product B should be processed further to earn good profits.

3 0

3 years ago

Employees who are not a target of sexual harassment but work where it is occurring can file what type of lawsuit

LekaFEV [45]

Answer: Third-party lawsuit

Explanation:

A third party lawsuit is a form of lawsuit which is brought against another individual or another party in regards to the injuries which are being suffered by the plaintiff.

A third party lawsuit can be filed by the employees who are not a target of sexual harassment but work where it is occurring.

6 0

3 years ago

The current sections of Buffalo Corp.’s balance sheets at December 31, 2016 and 2017, are presented here. Buffalo Corp.’s net in

Triss [41]

Answer and Explanation:

The preparation of the cash flow from operating activities is presented below:

Cash Flows from Operating Activities

Net income $155,448

Adjustments

Add: Depreciation Expense $27,432

Add: Decrease in Accounts receivable $9,144 (81,280 - 90,424)

Add: Decrease in Inventory $4,064 (170,688 - 174,752)

Less: Increase in Prepaid expenses -$5,080 (27,432 - 22,352)

Add: Increase in Accrued expenses payable $10,160 (15,240 - 5,080)

Less : Decrease in Accounts payable -$7,112 (86,360 - 93,472)

Total of adjustments $38,608

Net Cash Provided by Operating Activities $194,056

The outflow of cash represents in negative sign and the positive sign reflects the inflow of cash

6 0

3 years ago