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3 years ago

Why is it important to conduct market research on your target audience before building your marketing plan?

1 answer:

3 0

Conducting market research on your target audience before building a marketing plan allows you to understand your customers/clients and their needs. By completing a marketing plan that includes demographical research as well as spending and purchasing goals and plans, you can understand how to adjust each of the 4 Ps (Price, Place, Promotion, and Product) to create value for your customers and differentiate your product in the marketplace.

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The Tree Top Airline (TTA) is a small feeder-freight line started with very limited capital to serve the independent petroleum

nikitadnepr [17]

Answer:

To make it feasible it will need to operate 7 or more planes.

Explanation:

450,000 maintenance facility

useful life of 15 year

salvage value of 100,000

<u>saving cost per plane:</u>

third party cost - own facility cost = cost savings

35,000 - 25,000 = 10,000

present value of the salvage value: (present value of a lump sum)

$\frac{salvage }{(1 + rate)^{time} } = PV$

salvage $ 100,000

time 15 years

Minimum accepter rate of return: 0.12000

$\frac{100000}{(1 + 0.12)^{15} } = PV$

PV 18,269.6261

present worth of the facility:

450,000- 18,268.63 = 431,731.37

Now we determinate the PMT over a 15 years period to know the cost savings per year to justify the facility:

$PV \div \frac{1-(1+r)^{-time} }{rate} = C\\$

PV 431,731

time 15

rate 0.12

$431731.37 \div \frac{1-(1+0.12)^{-15} }{0.12} = C\\$

C $ 63,388.630

As each plane cost savings are 10,000

63,388.62 / 10,000 = 6.39

the company will need to operate 7 or more planes.

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3 years ago

Ajax, Inc., issued callable bonds with a par value of $1,000,000 that require the payment of a call premium of $10,000. The bond

ivann1987 [24]

Answer:

Explanation:

The journal entry is shown below:

On September 30

Bonds payable A/c Dr $1,000,000

Loss on bond retirement A/c Dr $20,000

To Discount on Bond A/c $10,000

To Cash A/c $1,010,000

(Being the callable bond is recorded)

The computation is shown below:

For cash

= Par value of bond + Premium

= $1,000,000 + $10,000

= $1,010,000

For Loss, it would be

= $1,010,000 - $990,000

= $20,000

And, the remaining amount would be transferred to discount on bond

7 0

3 years ago

Yappy Company is considering a capital investment of $320,000 in additional equipment. The new equipment is expected to have a u

Eddi Din [679]

Answer:

a. 4.92 years

b. NPV = $26,770.20

c. 1.0837

d. IRR = 12.26%

e. 15.6%

the project should be accepted

Explanation:

Payback calculates the amount of time it takes to recover the amount invested in a project from it cumulative cash flows

Payback period = Amount invested / cash flow = $320,000 / $65,000 = 4.92 years

Net present value is the present value of after tax cash flows from an investment less the amount invested.

Internal rate of return is the discount rate that equates the after tax cash flows from an investment to the amount invested

NPV and IRR can be calculated using a financial calculator

Cash flow in year 0 = $-320,000

Cash flow each year from year 1 to 8 = $65,000

I = 10%

NPV = $26,770.20

IRR = 12.26%

profitability index = 1 + (NPV / Initial investment) = 1 + ($26,770.20 / $320,000 ) = 1.0837

The project should be accepted because the NPV and profitability index are positive. the IRR is greater than the discount rate. this means that the project is profitable. Accounting rate of return = Average net income / Average book value

Average book value = (cost of equipment - salvage value) / 2 = $320,000 / 2 = $160,000

$25,000 / $160,000 = 0.156 = 15.6%

To find the NPV using a financial calculator:

1. Input the cash flow values by pressing the CF button. After inputting the value, press enter and the arrow facing a downward direction.

2. after inputting all the cash flows, press the NPV button, input the value for I, press enter and the arrow facing a downward direction.

3. Press compute

To find the IRR using a financial calculator:

1. Input the cash flow values by pressing the CF button. After inputting the value, press enter and the arrow facing a downward direction.

2. After inputting all the cash flows, press the IRR button and then press the compute button.

7 0

3 years ago

What is the first step of creating a federal budget A. Congress votes on requirements for a budget plan. B. Executive agencies s

Yakvenalex [24]

Answer:

C. State governments submit their budget proposals.

Explanation:

The Federal budget is a budget for the entire country. It is an estimate of the expected government revenue and expenditure for a fiscal year.

The first step in the federal budget preparation involves submitting proposals by the government department and agencies. These are the federal agencies such as security agencies. They submit their expenditure proposal to the Whitehouse. All agencies' proposals make up part of the president's budget request.

7 0

3 years ago

The use of government taxes and spending to alter macroeconomic outcomes is known as?

maw [93]

it's known as fiscal policy

6 0

2 years ago