Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. in health care it is needed to make sure there is a balance for supplies used to keep people healthy and also pay wages to those who help
Guidance can be considered as a multitude of behaviors that parents exhibit towards their children. Parents often guide their children in different aspects of life which enables the children to grow up more successfully into healthy and responsible adults.
An example is when the child needs guidance on deciding which school he should chose and his parents tell him what school he should chose in the end.