Answer:
The answer is 'One product and multiple market segments'
Explanation:
The market segmentation strategy here is One product and multiple market segments.
The product is one product(the magazine story) and this one product (same story) covers 16 different regions of the U.S i.e the same product is selling in 17 market segments.
The advantage of this strategy is that it helps to avoid the additional costs of developing and producing additional versions of the product.
Answer:
TRUE
Explanation:
The CEO
's belief that he has placed his firm in a slow-cycle industry where <u>concerns about protecting unique competencies dominate concerns about market share,</u> is true
Basically, the CEO operates in a niche market as is reported in the scenario
<u>Niche marketing refers to competing within a narrowly defined market segment with a specialized offering.</u>
Most small businesses are generally not niche marketers; they simply have a very small share of a large segment <u>whereas niche marketers have a large market share in a small/tight segment.
</u>
Having therefore established his Niche business in a small segment where he has a large market share (otherwise it would not be a niche business), <u>the concerns will be about protecting unique competencies rather than market share</u>
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Answer:
d.Cost, residual value, and service life
Explanation:
The depreciation of an asset is the systematic allocation of cost for the use of the asset over its useful life.
Depreciation is usually computed using the formula below
Depreciation = (cost - salvage value)/useful life
The difference between the cost and salvage value is the depreciation base of the asset over its entire useful life.
As such, the right option is d.Cost, residual value, and service life
Answer:
A. and B.
Explanation:
mortgage loans are given to individuals by a certified bank against their property. In order to secure this loan the bank requires a down payment from the individual looking for the loan as well as the individual's credit card information. This credit card will be charged the amount that the individual owes the bank on a monthly basis.
