Answer:
C. Proposing that competitive behavior determines industry structure rather than the other way round.
Explanation:
The Porter’s five forces of competition is a framework developed by Michael E. Porter in 1979, it is used to measure and analyze an organization's competitiveness in a business environment.
The Porter's five forces of competition framework are:
1. The bargaining power of suppliers.
2. The bargaining power of customers.
3. Threat posed by substitute products.
4. Threats posed by new entrants.
5. Threats posed by existing rivals in the industry.
Joseph Alois Schumpeter was born on the 8th of February 1883 in Moravia, and he later became an Austrian political economist.
Joseph Schumpeter’s process of "creative destruction" challenges Porter’s five forces of competition framework by proposing that competitive behavior determines industry structure rather than the other way round.
From Schumpeter’s perspective, competition among organizations is a process of "creative destruction." He argued that, the essential fact about capitalism is the process of "creative destruction."
Hence, the competitiveness of a business environment causes market dominating organizations to face constant challenges from their counterparts through innovations.
