It's the nature of the appeal to the consumer.
Advertising is emotional in nature, sales promotion on the other hand are unemotional in their approach.
Grendel wages war, that is terrorizes Heorot and its inhabitants, because he is a carnivorous, devilish creature that is committed to disturbing the king's peace and prosperity of the realm. The Dragon, on the other hand, wages war simply because a slave stole a cup from the treasure he had guarded for ages. So, his motivation is retribution. Grendel is a subverted human, the descendant of Cain, so he challenges the king and his subjects. The Dragon is something less particular, a kind of irrational force that subverts the order itself. He strikes Beowulf's kingdom. The clash of the two of them will end with both being dead, and the conflict unresolved.
The denotative meaning of the phrase snake in the grass as it is used in the sentence is; a limbless reptile slithering in the lawn.
<h3>What is Denotative meaning?</h3>
Denotation otherwise termed the Denotative meaning of a word or phrase is the literal definition of such word or phrase. For instance, the denotation for red is the color red.
On this note, it follows that the Denotative meaning of the phrase, snake in the grass is; a limbless reptile slithering in the lawn.
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