I believe that this situation represents the concept of challenge in the cognitive appraisal process.
Cognitive appraisal a theory of emotion that involves personal interpretations of people in an event to determine their emotional reaction. The most important part of this theory is the way we interpret the event (as a positive or negative occurrence), as well as what we believe caused the situation. Challenge is experienced when there is an opportunity for self-growth with available coping strategies, whereas threat is experienced when the situation is perceived as leading to failure with no available strategies to cope with it. We hypothesized that participants who appraised the situation as a challenge would perform better and adapt better to changes under difficult goal conditions, as compared with general goals or strategy goals.
The answer is "salience principle".
Salience principle, which expresses that we sort individuals based on what shows up at first noticeable and self-evident—that is, remarkable—about them. Skin shading is a remarkable trademark; it is one of the main things that we see about somebody. Since skin shading is so self-evident, it turns into a reason for stereotyping.
His goals were to become wealthy and be known as great.
Because of economical needs of the country
