Question

Magazine computer ads seldom feature endorsements from Hollywood stars or great athletes. Instead, they offer detailed information for consumers to develop more positive opinions about the company's products. This advertising strategy best illustrates
A)peripheral route persuasion.
B)central route persuasion.
C)attributions.
D)cognitive dissonance.

Answer 1

Answer: B) central route persuasion

Explanation: Central route persuasion is an advertisement strategy that tends to influence or persuade potential consumers or buyers through the content of the information or messages been advertised.

The detailed information been advertised on the magazine to the consumers which could persuade them to develop more positive opinions about the products is a strategy that best illustrates central route persuasion.