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Benefits of Correlational Research
An experiment is not always the most appropriate approach to answering a research question. Sometimes it is not possible to carry out a true experiment for practical or ethical reasons because it is impossible to manipulate the independent variable. If a researcher was to look at the psychological effects of long-term ecstasy use, it would not be ethical to randomly assign participants to a condition of long-term ecstasy use. An experiment is also not feasible when examining the effects of personality and individual differences since participants cannot be randomly assigned into these categories. Correlational research allows a researcher to determine if there is a relationship between two variables without having to randomly assign participants to conditions.
The strength of correlational research is its predictive capabilities. With a large sample size, you can use one variable to predict the likelihood of the other when there is a strong correlation between the two. For instance, you could take two measurements from 1,000 families—whether the father is an alcoholic and whether a son is an alcoholic—and calculate the correlation. If there is a strong correlation between the two measurements, it will allow you to predict, within certain limits of probability, what the chances are that the son of an alcoholic father will also have a problem with alcohol.
Limitations of Correlational Research
A correlational study serves only to describe or predict behavior, not to explain it. Always remember that correlation does not imply causation. Since there is no random assignment to conditions, a researcher cannot rule out the possibility that there is a third variable affecting the relationship between the two variables measured. Even if there is no third variable, it is impossible to tell which factor is influencing the other. Only experimental research can determine causation. In the above example, while a research could predict the likelihood of an alcoholic father having an alcoholic son, they could not describe why this was the case.
An excellent example used by Li (1975) to illustrate the “third variable” problem is the positive correlation in Taiwan in the 1970’s between the use of contraception and the number of electric appliances in one’s house. Of course, using contraception does not induce you to buy electrical appliances or vice versa. Instead, the third variable of education level affects both.
Another popular example is that there is a strong positive correlation between ice cream sales and murder rates in the summer. As ice cream sales rise, so do murder rates. Is this because eating ice cream makes us want to murder people? The actual explanation is that when the weather is hot, more people buy ice cream, but they also go out more, drink more, and socialize more, leading to an increase in murder rates. Extreme temperatures observed in the summer also have been shown to increase aggression. In this case, there are many other variables at play that feed the correlation between murder rates and ice cream sales.
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