The new and innovative ways for CPG companies to gather consumer data is through digital consulting, that is, surveys, monitoring of advertising, clicks and company engagement in the digital environment.
A CPG company is one that manufactures products that are regularly consumed, such as food, medicine, hygiene products, so its main objective is to maximize sales and reach the greatest number of consumers.
To achieve this goal, the company must develop a marketing strategy focused on the profile of its potential audience, their desires and needs.
Digital channels are a means of delivering focused advertising that allows the collection of relevant data to profile the consumer according to:
- Demographic data
- Geographic data
- Consumer interest
- Product research
Therefore, digital consulting is a strategy for monitoring and developing a marketing strategy focused on consumer data that will help a company to generate value, competitiveness and market positioning.
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Answer: media share site
Explanation: In other to promote business growth, most businesses have tapped into the use of social media which enables business to reach a very large audience all over the world within a very short span of time. The media sharing sites refers to a website which gives users the privilege to store and share digital contents such as pictures, videos and other media content with others. Platforms such as Instagram, Vine, Flickr, and so on. Media sharing sites offers the ability to share contents with a others around the world through a website which is accessible from anywhere in the world. In selecting a media sharing site however, one must consider the content act or creator, distribution and cost.
Answer:
Explanation:
The journal entry is shown below:
On September 30
Bonds payable A/c Dr $1,000,000
Loss on bond retirement A/c Dr $20,000
To Discount on Bond A/c $10,000
To Cash A/c $1,010,000
(Being the callable bond is recorded)
The computation is shown below:
For cash
= Par value of bond + Premium
= $1,000,000 + $10,000
= $1,010,000
For Loss, it would be
= $1,010,000 - $990,000
= $20,000
And, the remaining amount would be transferred to discount on bond
Answer:
During the growth stage of the product life cycle, the growth of a product begins to plateau, and the company must take advantage of economies of scale and marketing messages and promotions that seek to remind customers about a great product, differentiate from competitors, and reinforce brand loyalty.
Explanation:
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