Question

Rebecca Minkoff's integration of technology and fashion has resulted in innovate products and an enjoyable shopping experience that stands out in the world of retail fashion. This illustrates _______.

Answer 1

The question is incomplete. The complete question is:

Rebecca Minkoff's integration of technology and fashion has resulted in innovate products and an enjoyable shopping experience that stands out in the world of retail fashion. This illustrates _______.

a.multi-channel retailing

b.retail positioning

c.category management

d.atmospherics

e.store image

Answer:

Retail positioning

Explanation:

Retail positioning helps to differentiate a particular retailer from its competitors due to the various unique features possessed by the retailer.

This type of positioning helps to provide a high competitive advantage to the retailer by differentiating the business from the rest of it's competitors.

An effective positioning strategy can contribute immensely to a retailer's overall success in the market.

Rebecca Minkoff's integration of technology and fashion has positioned her in a top level in the retail market, it has made her business stand out among her competitors.

Answer 2

Options:

a.multi-channel retailing

b.retail positioning

c.category management

d.atmospherics

e.store image

Answer:

Correct option is B.

Rebecca Minkoff's integration of technology and fashion has resulted in innovate products and an enjoyable shopping experience that stands out in the world of retail fashion. This illustrates Retail Positioning.

Explanation:

Retail positioning is something that is being outlined on account of Rebecca Minkoff's mix of innovation and style has come about in develop items and a pleasant shopping experience that hangs out in the realm of retail design. Though the rest of the terms are utilized in retail are significant however utilized in different settings.