Question

Which of the following modes of entry is suitable for service firms where the risk of losing control over the management skills or technological know-how is not much of a concern, and where the firms' valuable asset is their brand name?
a. Exporting
b. Franchising
c. Licensing
d. Turnkey projects
e. Cross-licensing

Answer 1

Answer:

c. Licensing

Explanation:

Licensing -

It refers to the legal permission offered by the company to any other person or company , in order to buy , use or access the goods and services , is referred to as licensing .

The method is used in business practices .

Hence , From the given scenario of the question ,

The correct option is c. Licensing .