Question

An online advertisement linked to Nutri, a dietary supplement shop, was served to 73% of the customers on a sports enthusiast website that attracted 36,000 visits. A total of 460 clickthroughs were recorded. Nutri spent $710 on online advertising last month. One in 7 clicks resulted in a purchase.
What is the clickthrough rate (%)?

Answer 1

Answer:

The clickthrough rate (%) is 1.75%

Explanation:

Note the following:

(Number of clicks resulting in purchase/Total number of clicks)x 100” will be termed as CONVERSION RATE .

Therefore , number of clicks resulting in purchase will not feature in calculation of Clickthrough rate.

The percentage of individuals viewing a web page who click on a specific advertisement that appears on the page. Click-through rate measures how successful an ad has been in capturing users' interest

Number of times advertisement linked to Nutri = 73% of 36000

                                                                              = 26280

Number of clickthrough recorded out of 26280 advertisements = 460

Click through rate = (460/26280)x100

                              = 1.75%

Therefore, The clickthrough rate (%) is 1.75%