Question

Many factors have an impact on the definition of the marketing research problem.These factors encompass the environmental context of the problem. Which of thefollowing is notone of the factors?
a.marketing and technological skills
b.objectives
c.past information and forecasts
d.political environment

Answer 1

Answer:

The correct answer is letter "D": political environment.

Explanation:

The marketing research problem intends to collect the most quantity of information possible about consumers to find out how effective is the current advertising campaign of a company. The marketing research problem mainly focuses on the interaction between an organization and its customers in front of issues such as loss of market share.

All those interactions that involve analyzing the market as a whole, such as the introduction of products in a foreign region, or the impact of politics in the market involve talking about the management decision problem.