I think the word you're looking for is "hypothesis".
For example, a hypothesis could be "dogs drink more often when owners are present".
And then this can be proven (or dis-proven) by an observation (or in this case rather: measurement).
Can have difficulty finding work.
Answer:
B
Explanation:
the journalistic approach
A journalistic approach to content marketing gives people what they want by recognising this need, and capitalising on it without cynicism.
d. the extent to which our senses influence intelligence.
