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WARRIOR [948]
3 years ago
15

Pepsi-cola made "freshness" an important product attribute when it stamped freshness dates on its cans. prior to doing so, few c

onsumers considered freshness an issue for soft drinks. pepsi is trying to change consumers' attitudes toward its soft drinks by reducing perceived risk. changing beliefs about the extent to which a brand has a specific attribute. providing stimulus generalization. adding a new attribute. changing the perceived importance of a specific attribute.
Business
1 answer:
Olegator [25]3 years ago
8 0

This is actually a method used in attitude change. The answer to this is:

“changing the perceived importance of a specific attribute”

 

<span>By making “freshness” an important product attribute, what Pepsi cola inflicts to the customers is a mindset of giving importance to this attribute since it was being neglected in the past.</span>

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4 0
1 year ago
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