Melanie's team should create an ad with an attractive image and minimal text.
Option B
<u>Explanation:</u>
Creating an advertisement with relevant and attractive image along with minimal texts like taglines would publicize the brand and would deliver the relevant message or information among the mass audience with ease and efficiency.
The color and contrast are also one of the important element in editing the image that has been selected for an advertising poster as this would readily catch the eyes of the target audience.
Writing a pretty long text would not help as a passerby would never wait and read all the texts. Creating a poster with an attractive image and no text would not give the idea about what the ad is.
Therefore, advertising in outdoor would be created with a catchy image and slogan or tagline.
Answer:
The estimated bad debt expense for the year amounts to $9,400
Explanation:
The estimated bad debt expense for the year is computed as:
As the percentage of credit sales method is used for estimating the bad debt expense. Therefore, it is computed as:
Bad debt expense = Net Credit Sales × Estimate Percent
where
Net credit sales amounts to $188,000
Estimate percent is 5%
So, putting the values above:
Bad debt expense = $188,000 × 5%
Bad debt expense = $9,400
Therefore, the bad debt expense amounts to $9,400
Answer:
C. Scenario Analysis
Explanation:
Scenario Analysis is analysis of computing the Net Present Value by changing various variables, that is change in values of Sales, Variable Cost, Revenue, Cost of project and various other things. Basically it measures the Net Present Value with respect to various factors associated with calculating the net present value, as Jamie is calculating Net Present Value with different factors, that is in different scenarios, it is called Scenario Analysis.
1. When Tonya chose the chicken sandwich, her opportunity cost was the burger.
2. When Jimmy chose the licorice, his opportunity cost was the jelly beans. (It's the jelly beans since the nut clusters are not included in the next alternative because of his allergies to it.)
3. When Mary chose the jacket, her opportunity cost was either the dress or the shoe, whichever was her next best alternative. (The statement does not give enough information to identify her opportunity cost. It could not be both since an opportunity cost is the next <em>best</em> alternative and not <em>all</em> alternatives.)
4. When Joe chose the Ford truck, his opportunity cost was the Chevrolet.
5. When the city council chose to build the music stage, their opportunity cost was the wading pool. (The parking lot which people would have wanted is not considered because we are talking about the City Council's opportunity cost.)
Answer:
The Bond's Current yield = 4.95%
Explanation:
Annual coupon = Value of Bond * Annual Coupon rate
Annual coupon = $1000 * 4.8%
Annual coupon =$48
The Bond Current yield =Annual coupon / Current price
The Bond Current yield = $48 / $970
The Bond Current yield = 0.049485
The Bond Current yield = 4.9485
The Bond Current yield = 4.95%
