Question

Barnes and Noble lost its market share in book retailing to Amazon. It tried to regain market share by offering a similar electronic reader, the Nook, to the Amazon Kindle series. This demonstrates that Barnes and Noble lacked:________.
A. a short-term strategy.
B. a company-wide strategy.
C. a sustainable competitive advantage.
D. good suppliers.

Answer 1

Answer:

C. a sustainable competitive advantage.

Explanation:

Based on the information provided within the question it can be said that this demonstrates that Barnes and Noble lacked a sustainable competitive advantage. This term refers to a condition that allows a company to be in a superior business position within a market. Which, since they had to lost market share to Amazon and had to offer them a product it means they lost their competitive advantage to them.