Question

A researcher is conducting a written survey about people's attitudes toward walking as an exercise option at the local shopping mall that supports a walking program. The survey is anonymous (without codes, names, or other information) and subjects may complete the survey and place it in a box at the shopping mall exits. Which of the following is the most important issue that the researcher addressed in planning the research?
A. Confidentiality of the individual subject's responses
B. Possibility of emotional distress for subjects from the questions themselves
C. Data analysis from a large sample size
D. Recruitment of subjects to ensure varied characteristics of the sample size

Answer 1

Answer: Option (A) is correct.

Explanation:

It is given that the survey is anonymous i.e. it will not keep track of any codes, names, or other personal information. With this, the researcher is addressing one of the most important issues in planning the research, i.e. The confidentiality of an individual response with respect to the data provided by him/her.