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natita [175]
4 years ago
8

Disruptive innovations don't need to perform better than incumbents; they simply need to perform well enough to appeal to their

customers (and often do so at a lower price). True False
Business
1 answer:
seropon [69]4 years ago
7 0

Answer:

True

Explanation:

Disruptive innovation refers to a technological change which adversely hampers the existing operations of an industry or it's players. For instance, the advent of USBs and compact discs affected the industry of magnetic tapes and audio cassettes.

Another latest example of disruptive innovation being Netflix which has kind of disrupted the normal operations and profitability of television channels.

Such disruptive innovators do not require to focus on outdoing competitors performance. All they need to take care of is they perform good enough to appeal and retain their customers.

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Which sentence in the passage refers to the "analysis" of a given problem?
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A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.

The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.

His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.

If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.

Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.

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