Question

The Mall of America has more than ten thousand workers, occupies more than four million square feet, and receives more than forty million visitors each year. However, the mall offers more than just shopping. Concerts, plays, story times for children, flight simulators, and an indoor aquarium are just a few of the elements of what the mall calls its “retail experience.” What point does this illustrate?

Answer 1

It illustrates the point that shoppers today are attracted to a unique and enjoyable total retail shopping experience, rather than simply seeking to make a particular purchase. It is in the provision of such an experience that the bricks-and- mortar retail outlets are best positioned to succeed.