The Mall of America has more than ten thousand workers, occupies more than four million square feet, and receives more than fort
y million visitors each year. However, the mall offers more than just shopping. Concerts, plays, story times for children, flight simulators, and an indoor aquarium are just a few of the elements of what the mall calls its “retail experience.” What point does this illustrate?
<span>It illustrates the point that shoppers today are attracted to a unique and enjoyable total retail shopping experience, rather than simply seeking to make a particular purchase. It is in the provision of such an experience that the bricks-and- mortar retail outlets are best positioned to succeed.</span>