December is to winter as September is to Fall (or Autumn).
Universal is the correct answer.
Universal means something that is applicable in all cases, or can be shared by all people in general, which makes sense in the sentence since you are talking about something that is shared by a wide variety of people. As well, localized means a small group, archetypal means a certain type of person and current means now, none of these fit the description given. Therefore universal is the best choice.
If I am correct, these are 2 way tables.
To solve the first question, 20 percent of 125 is 25, therefore, the cereal that is 20% more adored by women is cereal.