A new day spa is opening up and wants to be perceived as a quiet oasis where customers can retreat from daily stresses and be pa
mpered in luxury. They plan to have plush bathrobes and slippers with their company's logo embroidered on them. The ambience will include soft music, dim lighting and warm inviting colors in the decor of the space. They will rely heavily on _____________, fill in the blank, to communicate that message to new customers.
In business, tangible Cues refers to the business variables that can be physically touched (not abstract). Example of this would be company's logo, the company's building, furniture, goods/gifts that are given to the customers, etc.
Using tangible cues to influence consumer's perception is typically more successful in converting their perception since most people develop their initial perception using their own senses. I
