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iVinArrow [24]
2 years ago
13

Stu's Mellow Meter Miser (MMM) has recently experienced a sales decline due to the entry of a lower-priced competitor, Kelly's C

alorie Counter (KCC). Stu is convinced that an advertising campaign touting the superior design and 3-year warranty will help recover share. He placed advertisements in the New York Times and Wall Street Journal newspapers. NYT claims a single-issue audience of 251,000, while WSJ claims that one issue will reach 203,000. NYT's audience is 11% college professors and only 45% business people. WSJ shows Stu research that business people are 56% of their readership, 18% are farmers, and 5% are college professors. NYT charges $12,000 per quarter page ad, while WSJ charges $8,800. What is the New York Times CPM for college professors
Business
1 answer:
qaws [65]2 years ago
7 0

Answer:

<u>New York Times (NYT) Cost per Thousand Impressions (CPM): </u>

Cost per Thousand Impressions = Advertisement Cost / (Impressions / 1000)

Cost per Thousand Impressions = $12,000 / (251,000 /1000)

Cost per Thousand Impressions = $12,000 / 251

Cost per Thousand Impressions = $47.8

<u>NYT CPM for College Professors: </u>

Impressions generated = 251,000 × 11%  

Impressions generated = 27610

CPM = Advertisement Cost / (Impressions / 1000)

CPM = $12,000 / (27610 / 1000)  

CPM = $12,000 / 27.61  

CPM = $434.6

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Alborosie

tbh idk some people has said he escaped others say hes still in there but whatever it is he needs to make another album.

4 0
3 years ago
Read 2 more answers
Dream Homes is an appliance store. It recently launched its own brand of freezers in order to build customer loyalty. The store
Alex787 [66]

The Pricing strategy which Dream Homes implemented is known as Price lining (Option A) which categorized the prices accordingly with the financial soundness of the customers.

Explanation:

The demand for more goods always plays a vital role in ensuring good sales. The likes of the customers towards particular products depend upon the nature of unique features and its fine quality. By capturing the pulse of the purchasing power of the customers, the business ventures fixed the prices according to the level of economical weaker sections, middle, and high-income groups.

In this case, Dream Homes fix the price of freezers by measuring the ability of customers' to buy them without compromising with the customers requirements. Dream Homes uses the price lining method to gain customers' reputation by selling the products accordingly with their status of income level.      

8 0
2 years ago
May 24 Sold merchandise on account to Old Town Cafe $18,450. The cost of goods sold was $11,000.
zubka84 [21]

Answer:

Date       General Ledger                                        Debit        Credit

May 24   Accounts Receivable-Old Town Café   $18,450

                      Sales                                                                   $18,450

              Cost of goods sold                                 $11,000

                       Inventory                                                            $11,000

Sept. 30  Cash                                                         $6,000

                      Allowance for Doubtful Accounts                      $12,450

                      Accounts Receivable-Old Town Cafe               $18,450

Dec. 7    Accounts Receivable-Old Town Cafe      $12,450

                      Allowance for Doubtful Accounts                     $12,450

              Cash                                                             $12,450

                       Accounts Receivable-Old Town Cafe               $12,450

7 0
2 years ago
Mikhail's claim has been denied once. Now, he is writing a second persuasive claim message to his digital media services company
Fynjy0 [20]

Answer:

a) Appeal to the receiver's sense of responsibility and pride in the company's good name

Explanation:

Persuasive messages refer to communicating an idea so as to persuade the recipient towards an action.

Such messages are usually drafted by sales and marketing personnel.

While drafting a persuasive message, AIDA (Attention, interest, desire and action) principle is usually followed by the marketers.

In the given case, Mikhail's claim has already been denied once and he is drafting the second persuasive message. As he expects resistance from the media company, he should draw the attention of the recipient towards their own responsibilities and duties and pride relating to the good reputation of the company.

He may choose to express, what the receiver's responsibility and duties are and how non performance of those puts the company's reputation (pride) at stake.

8 0
2 years ago
A corporate bond currently yields 8.5%. Municipal bonds with the same risk, maturity, and liquidity currently yield 5.5%. At wha
max2010maxim [7]

Answer: 35.29%

Explanation:

Municipal Bonds are attractive in that they give the tax benefit of being tax exempt whereas a corporate bond is liable for taxation. The tax rate that will therefore make an investor indifferent between the two bonds is the one that will equate the Corporate bond's yield net of tax to the yield on the Municipal bond.

5.5% = 8.5% * ( 1 - x)

5.5% = 8.5% - 0.085x

0.085x = 8.5% - 5.5%

0.085x = 3%

x = 35.29%

6 0
3 years ago
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