1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
iVinArrow [24]
3 years ago
13

Stu's Mellow Meter Miser (MMM) has recently experienced a sales decline due to the entry of a lower-priced competitor, Kelly's C

alorie Counter (KCC). Stu is convinced that an advertising campaign touting the superior design and 3-year warranty will help recover share. He placed advertisements in the New York Times and Wall Street Journal newspapers. NYT claims a single-issue audience of 251,000, while WSJ claims that one issue will reach 203,000. NYT's audience is 11% college professors and only 45% business people. WSJ shows Stu research that business people are 56% of their readership, 18% are farmers, and 5% are college professors. NYT charges $12,000 per quarter page ad, while WSJ charges $8,800. What is the New York Times CPM for college professors
Business
1 answer:
qaws [65]3 years ago
7 0

Answer:

<u>New York Times (NYT) Cost per Thousand Impressions (CPM): </u>

Cost per Thousand Impressions = Advertisement Cost / (Impressions / 1000)

Cost per Thousand Impressions = $12,000 / (251,000 /1000)

Cost per Thousand Impressions = $12,000 / 251

Cost per Thousand Impressions = $47.8

<u>NYT CPM for College Professors: </u>

Impressions generated = 251,000 × 11%  

Impressions generated = 27610

CPM = Advertisement Cost / (Impressions / 1000)

CPM = $12,000 / (27610 / 1000)  

CPM = $12,000 / 27.61  

CPM = $434.6

You might be interested in
Answer please help please
mezya [45]
A computer game that can be purchased online and played right away has good time utility.

This is because going to the store then installing the game on your computer takes time. This time can be saved by simply buying the game online and playing it right away.
7 0
3 years ago
Katherine mailed Paul an offer with definite and certain terms and that was legal in all respects stating that it was good for10
jok3333 [9.3K]

Answer:

The correct answer is : Yes, the offer was revoked by Katherine.

Explanation:

Even if Paul replied Katherine with the acceptance to the first offer, he used a different means of communication to do that -<em>e-mail v. mail</em>. In addition, Katherine sent the revoke by mail -<em>as in the initial offer</em>- before Paul sent his e-mail. So, there is enough proof on Katherine's end that she didn't want to proceed with the offer before Paul confirmed his agreement on the terms. In that sense, Katherine did revoke the initial order.

5 0
3 years ago
The _____ is the value of the inputs you provide divided by the value of the outcomes you receive in the exchange relationship.
Sav [38]

Answer:

d. input/outcome ratio

Explanation:

These are options for the question

a. input ratio

b. output ratio

c. outcome/input ratio

d. input/outcome ratio

e. manager/employee ratio

Exchange relationship which is opposite of communal relationship can be described as benefit relationship in which you provide a benefit in expectation of equivalent benefit return in future time.

It should be noted that input/outcome ratio is used in the calculation of exchange relationship you received.

Which is the value of the inputs you provide per the value of the outcomes been received

8 0
3 years ago
Using the data from the Terrace Industries:
aniked [119]

Answer:

Purchasing 70,000 x 1/3 = $23,333 DISTRICT 1

Purchasing 70,000 x 2/3 = $46,667 DISTRICT 2

Payroll 80,000 x1/3 = $26,667 DISTRICT 1

Payroll 80,000 x 2/3 = $53,333 DISTRICT 2

Explanation:

Sales 300,000 + 600,000 = 900,000

District 1 300,000/900,000 = 1/3

District 2 600,000/900,000 = 2/3

Purchasing 70,000 x 1/3 = 23,333

Purchasing 70,000 x 2/3 = 46,667

Payroll 80,000 x1/3 = 26,667

Payroll 80,000 x 2/3 = 53,333

8 0
3 years ago
Which of the following does not use any type of computer code in their work?
stira [4]
Computer user support
6 0
3 years ago
Read 2 more answers
Other questions:
  • Jane's aunt wants a cashmere blanket to put over her legs when she watches television from her favorite chair. Jane could drive
    11·1 answer
  • Jim wants to buy a car, but he'll probably need it for a couple of years. he has a short commute to work, so he won't be putting
    8·2 answers
  • Wellington Corp. has outstanding accounts receivable totaling $1.27 million as of December 31 and sales on credit during the yea
    11·2 answers
  • A leftward shift of the supply curve for oil in the united states is most likely to result from:
    14·1 answer
  • Present value​ (with changing interest​ rates).
    8·1 answer
  • Paxson began 2014 with an inventory T-account debit balance of $22,000. In 2014, its inventory purchases amounted to $42,000, an
    7·1 answer
  • Collin was hired to work on data analytics, but once he started, the job quickly changed to project management. His supervisor n
    12·1 answer
  • What does predatory pricing involve?
    10·1 answer
  • Random variations represent either increasing or decreasing movements over many years due to factors such as population growth,
    10·1 answer
  • Shoprite's business productivity​
    14·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!