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iVinArrow [24]
3 years ago
13

Stu's Mellow Meter Miser (MMM) has recently experienced a sales decline due to the entry of a lower-priced competitor, Kelly's C

alorie Counter (KCC). Stu is convinced that an advertising campaign touting the superior design and 3-year warranty will help recover share. He placed advertisements in the New York Times and Wall Street Journal newspapers. NYT claims a single-issue audience of 251,000, while WSJ claims that one issue will reach 203,000. NYT's audience is 11% college professors and only 45% business people. WSJ shows Stu research that business people are 56% of their readership, 18% are farmers, and 5% are college professors. NYT charges $12,000 per quarter page ad, while WSJ charges $8,800. What is the New York Times CPM for college professors
Business
1 answer:
qaws [65]3 years ago
7 0

Answer:

<u>New York Times (NYT) Cost per Thousand Impressions (CPM): </u>

Cost per Thousand Impressions = Advertisement Cost / (Impressions / 1000)

Cost per Thousand Impressions = $12,000 / (251,000 /1000)

Cost per Thousand Impressions = $12,000 / 251

Cost per Thousand Impressions = $47.8

<u>NYT CPM for College Professors: </u>

Impressions generated = 251,000 × 11%  

Impressions generated = 27610

CPM = Advertisement Cost / (Impressions / 1000)

CPM = $12,000 / (27610 / 1000)  

CPM = $12,000 / 27.61  

CPM = $434.6

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Svetlanka [38]

Projectized organizations are especially effective at helping team members to maintain their discipline-specific competencies.

This statement is False.

A Projectized organization works by means of arranging activities into portfolios or applications and executing them via projects. In these kinds of systems, the mission supervisor is the final authority over the venture they are coping with. The team that is operating on the task reviews entirely to them.

Benefits of a Projectized Organizational shape the project team contributors at once record to the assignment supervisor which enables selection making quicker. sturdy conversation lines may be established by a few of the project team participants. group members work in dynamic and adaptive surroundings.

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6 0
2 years ago
Match the threats in the left column to appropriate control procedures in the right col-umn. More than one control may be applic
marshall27 [118]

Answer: Please refer to Explanation

Explanation:

When there are no or relatively low control procedures in a company, there is a threat of financial mismanagement and misdemeanors. This is why control procedures are needed, to address this and stop the leakage of company resources.

1. Failing to take available purchase discounts for prompt payment.

d. File invoices by due date.

e. Maintain a cash budget.

Here two things can be done to control the threat. Firstly, by paying invoices during the discount period, the company can be able to take discounts on goods and services provided to it. Also by maintaining a cash budget, a company can put when a payment is due to be able to claim a discount and act accordingly.

2. Recording and posting errors in accounts payable.

Conduct an automated comparison of total change in cash to total changes in accounts payable.

Using a program to check whether the amounts in the cash account corresponds to the payments on the Accounts payable account will tell you if the amounts tally and will therefore reduce errors.

3. Paying for items not received.

Issue checks only for complete voucher packages (receiving report, supplier invoice, and purchase order).

When issuing checks, make sure that all the above mentioned reports are in order. That way you can check if the goods were delivered as well as if they were even ordered properly in the first place.

4. Kickbacks.

Require purchasing agents to disclose financial or personal interests in suppliers.

Train employees in how to properly respond to gifts or incentives offered by suppliers.

By requiring that purchase agents disclose their relationships with suppliers, you can monitor to check and see if there is a possibility of kickbacks occuring.

Also, by training employees on acceptable methods of receiving gifts, they can know when it is no longer a gift but rather a kickback.

5. Theft of inventory.

b. Document all transfers of inventory. c. Restrict physical access to inventory.

By documenting all transfers going in and out of inventory, the true inventory figure can be known from the records and then used to match with the actual inventory to see if they truly tally.

Restricting the amount of people who have access to the inventory to a few trusted people also limits the amount of people who can steal the inventory as well as making it easier to find out who did when it is done because the focus can be on a few people.

8 0
3 years ago
?excess weight, especially ____, increases cancer risk
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8 0
3 years ago
Two goods are considered to be related goods by many buyers: if the price of one increases, buyers buy more of the other. This i
vovikov84 [41]

Answer: False.

Explanation:

False.

This indicates that the two goods are substitute goods, not the complementary goods.

In case of complementary goods, the price of one good is inversely related with the demand for other related good. For example, car and petrol; if the price of petrol increases as a result demand for cars decreases.

In case of substitute goods, the price of one good is directly related with the demand for other related good. For example, tea and coffee; if the price of coffee increases as a result demand for tea increases. So, there is a positive relationship between the price of one good and demand for the other good.

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3 years ago
How many new blogs are being created daily? 120 1200 12000 120000
nikitadnepr [17]
Easily over <span>120000 , I do not think their are any statistic or too accurate sources to go by but it is a estimate.</span><span />
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