1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
iVinArrow [24]
2 years ago
13

Stu's Mellow Meter Miser (MMM) has recently experienced a sales decline due to the entry of a lower-priced competitor, Kelly's C

alorie Counter (KCC). Stu is convinced that an advertising campaign touting the superior design and 3-year warranty will help recover share. He placed advertisements in the New York Times and Wall Street Journal newspapers. NYT claims a single-issue audience of 251,000, while WSJ claims that one issue will reach 203,000. NYT's audience is 11% college professors and only 45% business people. WSJ shows Stu research that business people are 56% of their readership, 18% are farmers, and 5% are college professors. NYT charges $12,000 per quarter page ad, while WSJ charges $8,800. What is the New York Times CPM for college professors
Business
1 answer:
qaws [65]2 years ago
7 0

Answer:

<u>New York Times (NYT) Cost per Thousand Impressions (CPM): </u>

Cost per Thousand Impressions = Advertisement Cost / (Impressions / 1000)

Cost per Thousand Impressions = $12,000 / (251,000 /1000)

Cost per Thousand Impressions = $12,000 / 251

Cost per Thousand Impressions = $47.8

<u>NYT CPM for College Professors: </u>

Impressions generated = 251,000 × 11%  

Impressions generated = 27610

CPM = Advertisement Cost / (Impressions / 1000)

CPM = $12,000 / (27610 / 1000)  

CPM = $12,000 / 27.61  

CPM = $434.6

You might be interested in
Assume that, on January 1, 2021, Matsui Co. paid $1,795,200 for its investment in 74,800 shares of Yankee Inc. Further, assume t
mixas84 [53]

Answer: $1,852,320

Explanation:

First find out the proportion owned by Matsui.

= 74,800 shares / 220,000

= 34%

The investment at the end of the year is:

= Cost of investment + Shares of net income - Share of dividend

Share of income:

= Percentage ownership * Net income

= 34% * 240,000

= $81,600

Share of dividend:

= 34% * 72,000

= $24,480

Investment at end of year:

= 1,795,200 + 81,600 - 24,480

= $1,852,320

8 0
3 years ago
Are you a successful entrepreneur essay in economics year 12​
fgiga [73]

Answer:

Entrepreneurship is the name given to the factor of production which performs the functions of Enterprise. In economics, Land, Labour, Capital, Organisation and Enterprise are the five factors which are thought to be the basis of all the production activities.  Entrepreneurship in a broader sense can be considered as a process of action undertaken by an entrepreneur (Person) to establish his enterprise. It is a creative and innovative response to the environment.  Entrepreneurship can be described as a creative and innovative response to the environment. Such responses may take place in any field of social endeavour may be business, agriculture, social work and education etc.

<h2>Please mark me as brainliest</h2>

3 0
3 years ago
Which of the following represent features of evidence-based practice?
Delicious77 [7]

Answer:

all of the above

Explanation:

All of these represent features of evidence-based practice (EBP). It is now common for insurance companies to adjust the services they will pay for based on EBP guidelines.

7 0
3 years ago
Read 2 more answers
Brian owns a company that makes inexpensive replacement parts for bicycles. He's ready to increase the scale of his business and
mina [271]

Answer:

His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.

Explanation:

Search engine optimization in marketing involves including keywords in the content so that when users search for materials related to such content, the content would appear among the relevant results. For businesses that want to improve the sales of their products by making use of Google Display Ads, it is important to use keywords as the content of the advertising so that the advertisements can appear on websites relevant to the potential audience.

The main goal of advertising would be defeated if the products are marketed to people who have no interest in them. If Brian's bicycles are marketed on a website containing content for children, it would be difficult for him to make sales. Google Display Ads ensure that the right audience see the advertisements.

3 0
3 years ago
A decline in the Index of Supplier Deliveries is typically an indicator of a future _____ in economic production, and a narrowin
Umnica [9.8K]

Answer:

D. slowdown; slowdown

Explanation:

Based on the scenario been described in the question, a decline in the index of supplier deliveries will definitely slowdown economic production because it will lead to delay in delivery and also it is an indicator that future production will be slow. Also, the narrowing of the interest rate spread between 10years treasury note the three months bill is clearly an indicator that future economic production will be slow

4 0
3 years ago
Other questions:
  • XYZ Corp owns a 3-year $10 million par floating rate bond. The coupons on the bond are 12-month LIBOR. XYZ would like to hedge a
    12·1 answer
  • Big Homes Corporation is an accrual method calendar year taxpayer that manufactures and sells modular homes. This year for the f
    7·1 answer
  • What might a symbolic interactionist think about shrburbabization
    14·1 answer
  • Earnings per Share and Price-Earnings Ratio A company reports the following: Net income $1,306,000 Preferred dividends $74,000 S
    11·1 answer
  • QUESTION 7
    11·1 answer
  • Bright Slope Corp. has provided the following information:Balance SheetCash $ 10,000 Accounts Payable $ 5,000Marketable Securiti
    14·1 answer
  • Farah Snack Co. has earnings after taxes of $108,750. Interest expense for the year was $20,000; preferred dividends paid were $
    10·1 answer
  • On May 1, 2016, Hecala Mining entered into an agreement with the state of New Mexico to obtain the rights to operate a mineral m
    11·1 answer
  • Kershaw Electric sold $6,000,000, 10%, 10-year bonds on January 1, 2019. The bonds were dated January 1, 2019, and paid interest
    12·1 answer
  • Multiple choice-- economics
    8·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!