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sladkih [1.3K]
3 years ago
14

Karl’s Sporting Goods started as a small shop catering to the fly-fishing crowd but as requests were made for different and vari

ed goods, it branched out into an outdoor-sports store. Karl caters to his core customer base of hunters and fishermen, but stocks the latest outdoor gear for those who want to incorporate other sports such as backpacking into their hunting and fishing experience. Due to space limitations, he does not carry mountain bikes, but does carry gear for them. Since Karl’s is not located near the ocean or a large body of water, he does not carry wetsuits or other watersports equipment, but he does carry gear that would be required for wading in cold mountain rivers and streams, and canoes and kayaks. His marketing is directed toward hunters and fishermen, but includes activities, events, and sales aimed at bringing outdoor enthusiasts with other interests into his store. Over the past month, he has received numerous request for rock climbing gear. As a result of t
Business
1 answer:
Tju [1.3M]3 years ago
3 0

The full question is:

Karl's Sporting Goods started as a small shop catering to the fly-fishing crowd but as requests were made for different and varied goods, it branched out into an outdoor-sports store. Karl caters to his core customer base of hunters and fishermen, but stocks the latest outdoor gear for those who want to incorporate other sports such as backpacking into their hunting and fishing experience. Due to space limitations, he does not carry mountain bikes, but does carry gear for them. Since Karl's is not located near the ocean or a large body of water, he does not carry wetsuits or other watersports equipment, but he does carry gear that would be required for wading in cold mountain rivers and streams, and canoes and kayaks. His marketing is directed toward hunters and fishermen, but includes activities, events, and sales aimed at bringing outdoor enthusiasts with other interests into his store. Over the past month, he has received numerous request for rock climbing gear. As a result of these requests, Karl has entered into negotiations with three providers of high-quality rock climbing shoes and gear. What do Karl's activities show about his marketing for Karl's Sporting Goods?

Answer:

He has a marketing concept and is acting on it.

Explanation:

A marketing concept is the way by which businesses identify the needs of customers and come up with strategic ways of meeting those needs better than competing firms.

Different marketing concepts include: production concept, product concept, selling concept, marketing concept, and the societal marketing concept.

In the given scenario Karl's sporting goods only catered for fly fishers but as demand for other items increased they branched into other outdoor sport items.

He is stocking gear for swimming, rock climbing, and mountain bikers through partnership with suppliers even if they are not his primary market.

This is acting on marketing concept to be able to meet demand for the other outdoor sporting activities he does not normally supply

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The appropriate alternative is option B (ERP system).

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The two other possibilities are not connected to the condition in question. Therefore the choice above is the perfect one.

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BI can help managers with __________, where a company keeps tabs of its competitor's activities on the web using software that a
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The correct answer is: competitive.

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Currently, we are in a world in which detailed research is very important and the internet is growing more and more. There are also a million different factors to consider when you're spying on the competition. And it is at this precise moment that these tools come into play.

In some cases, these tools also serve to monitor your own performance and then compare it with the valuable information of your competitors.

There are many tools to analyze the competition and spy on it. But the important thing, beyond knowing the ways to obtain the information, is to prioritize the data that most interest us in order to calculate the positioning that each one has in the market.

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3 years ago
Brenda has recently been denied a promotion. This is the third time she was turned down for promotion despite excellent performa
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Answer: The options are given below:

A. a diversity-oriented employer

B. a wide span of control

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D. the black swan effect

E. an affirmative action

The correct option is C. The Glass Ceiling Effect

Explanation: The glass ceiling is a term used in organizations, it is a metaphor that is used to refer to an invisible and artificial barrier that prevents women and minority groups from being promoted to top managerial and executive level positions within an organization.

The scenario presented above is a perfect example of the glass ceiling effect, this is because, though Brenda is qualified for the promotion, she is denied it regardless, because "that's just the way things are". As you can see, the reason for the denial of her promotion is not a professional issue, just a tradition to always suppress the advancement of certain categories of people.

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3 years ago
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