Question

IMG World’s products and services are geared toward colleges and students, the students of which may be considered young achievers.
This designation can be best described as which influential factor of consumer buying behavior?

A. Age and life stages
B. Social class
C. Family role
D. Economic situation
E. Occupation

Answer 1

Answer:

A. Age and life stages

Explanation:

IMG World's product focuses on college and students part of the market population. Their market segmentation is based on the age and life stages of the consumer.

The target age of their consumer includes the adolescent and young adult who are in the stage of college education.

IMG World's product believes that college student will buy more of their products than the other age groups of the market population.

Aside the age and life stages segmentation of the market, there are other market segmentation based on

1. Gender

2. Level of income

3. Educational level

4. Occupation

5. Geographical location etc

Market Segmentation is the process of dividing the total market population into groups such as age, gender, income in order for the producer to focus on the satisfaction of a particular segment.